GUANGZHOU, China, June 22, 2022 /PRNewswire/ -- Onion
Global Limited ("Onion Global", the "Group" or the "Company")
(NYSE: OG), a next-generation lifestyle brand platform that
incubates, markets, and distributes the world's fresh, fashionable,
and future brands to young people in China and across Asia, recently announced that it completed
several overseas product launches as part of its "Go Global"
strategy to help premium Chinese brands extend their reach and
boost sales overseas. With its extensive brand-building
capabilities, Onion Global helps domestic brands overcome the
difficulties in overseas marketing, elevating their brand image
while establishing closer connections with global consumers and
capturing more market share.
Demand-driven strategy enables private label brands to "go
global"
Leveraging its extensive experience in brand management and
in-depth consumer insights, Onion Global has transformed itself
from a cross-border trader into a brand management platform. It is
now entering the global arena with its "Go Global" strategy, moving
from importing products to exporting brands across the globe.
Onion Global recently launched its private label brand Spirgo, a
Malay dictionary-pen product targeting Malaysian students. With
efficient and diversified translation functions, Spirgo can
translate 55 languages, perform voice translation for 112
languages, and scan and translate 60 words in one minute, greatly
enhancing the convenience of learning multiple languages for local
students. Through leveraging high-quality overseas KOLs and social
media channels such as Facebook and Instagram, Onion Global has
achieved a successful overseas launch for Spirgo.
Multi-platform marketing to propel Chinese brands into the
global market
In addition to the private label brand incubation, Onion Global
conducted a full-service promotion campaign in Thailand for Colorkey, a third-party Chinese
beauty brand for younger generations. Through precision marketing
via Facebook featuring Dilraba, Colorkey's spokesperson and a
renowned Chinese Celebrity, Onion Global successfully attracted
many Dilraba fans in Thailand to
share their product experiences and reviews. Colorkey gained high
brand exposure via news feeds with 100,000 views and reaching over
150,000 users in Thailand.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global, commented, "We hope that our offerings can be
integrated into the lifestyles of users around the world. Our
vision is to be ubiquitous, and our aim is for our products and
services to penetrate every aspect of consumers' lives, giving rise
to our mission of 'creating a better lifestyle for this generation
and many more to come'. We are now helping domestic brands expand
overseas, making premium products accessible in the global market,
which is an extension of our corporate vision and mission. Compared
with 'Made in China'as a brand
proposition to expand overseas, our brand-led "Go Global" branding
strategy can cultivate more loyal consumers and enhance brand
premiums. With our in-depth brand management experience and deep
consumer insights, Onion Global is able to facilitate Chinese
brands' expansion overseas. Going forward, Onion Global will
continue to incubate and cultivate high-quality brands, actively
helping Chinese brands 'go global', making Chinese brands and
products accessible globally."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited