ON24 Recognizes 2023’s Leaders in Digital Engagement
January 18 2024 - 8:00AM
Business Wire
Danfoss, Informatica, S&P Global,
UnitedHealthcare, ZoomInfo and many others recognized for digital
experiences that delivered business growth
A recent Forrester survey found that more than 60% of B2B buyers
base their final purchase decision solely on the digital content
and experiences companies provide. That’s why thousands of B2B
companies choose ON24 (NYSE: ONTF), a leading digital engagement
platform for B2B sales and marketing that helps enterprises
generate data-driven insights and deliver cost-effective revenue
growth. Today, ON24, announced the industry-leading digital
experiences of 2023 that drove ROI for their organizations.
“At ON24, our goal is to propel business success through digital
engagement, with our customers at the core. We take pride in
helping our customers drive deeper engagement with their target
audiences and extract meaningful insights that result in revenue
growth,” said Callan Young, CMO, ON24. “It is our honor to
recognize the leading organizations that exemplify excellence in
leveraging our platform to create digital experiences that not only
meet but surpass their audience’s expectations.”
The following organizations were recognized for delivering
outstanding digital experiences on the ON24 platform in 2023:
- Danfoss drove product growth and customer retention by
leveraging distributor, reseller and customer data to optimize its
webinar and digital engagement program.
- FloQast influenced 82% of event pipeline in Q3 and
created 120+ new active opportunities by routing high-quality leads
from in-experience demo requests directly to sales.
- Global X ETFs increased qualified, high-value leads in
Australia by 22%, by integrating ON24 engagement data with their
CRM and using the platform’s personalization capabilities.
- Informatica scaled a live event into a hybrid experience
across three key regions simultaneously, driving registration and
delivering a consistent customer experience on a global scale.
- Infopro Digital increased conversion rates and
registrations by automating processes on the ON24 platform and
making real-time adjustments based on customer feedback.
- Kaspersky drove product adoption and business growth by
creating new relationships with prospects and fostering existing
relationships with customers.
- KnowBe4 generated over $300k in pipeline through an
ON24-powered digital experience.
- The National Association of Student Financial Aid
Administrators (NASFAA) achieved 100% participant satisfaction
for its unique and impactful digital experience powered by the ON24
platform.
- PowerSchool achieved record-breaking registration rates,
75 CTA clicks, over 400 poll responses and 300+ content downloads
during an educational experience with ON24.
- S&P Global doubled marketing qualified leads and
boosted engagement by designing an ON24 digital experience
personalized to different customer segments.
- Tata Consultancy Services drove revenue growth with
record-high registrations for their webinar on ON24, resulting in
70% attendee participation across 30 countries.
- Texthelp sourced leads during a webinar series and
converted at least 70% of them into marketing-qualified leads
within 30 days.
- TOPdesk increased revenue and improved its customer
engagement by 7% YoY and extended the shelf life of its content
with an on-demand hub.
- TravelMediaGroup closed three deals from a single
digital experience by creating a seamless and engaging customer
experience on ON24.
- UCB achieved a 50%+ attendee conversion rate by
enhancing the HCP’s experience and integrating ON24 engagement data
with its business intelligence system.
- UnitedHealthcare achieved an 80% cost savings, increased
attendee score and engagement with a new digital engagement
strategy and an always-on content hub.
- Wood PLC sourced leads, increased audience engagement
and automated continuing professional education credits on ON24,
across different time zones.
- ZoomInfo surpassed webinar benchmarks by generating a
record number of marketing-qualified leads and 190 scheduled demos,
resulting in 10 closed-won deals.
To learn more about 2023’s leaders in digital engagement, watch
the on-demand webinar here.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement integrated with generative AI, businesses use our
portfolio of webinar, virtual event and content experiences to
drive engagement and generate first-party data, delivering revenue
growth across the enterprise – from demand generation to customer
success to partner enablement.
ON24 powers digital engagement for more than 2,000 customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20240118280029/en/
Media Contact: Tessa Barron press@on24.com
Investor Contact: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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