NEW YORK, July 16, 2019 /PRNewswire/ -- World Pet
Association (WPA) and Nielsen (NYSE: NLSN) announced today the
solidification of a new relationship, naming Nielsen as WPA's
insights provider. Through this relationship, WPA members will have
the opportunity to engage with Nielsen's world class data to gain
access to pet data and thought leadership.
For nearly 70 years, WPA has brought the pet world together by
providing quality interaction and education for manufacturers and
retailers to encourage healthy, happy pet relationships and a
thriving pet industry. With this announcement, WPA will continue
its tradition of connecting members with necessary industry
resources. Given the rapid changes happening within the consumer
pet retail industry, insights are now an essential element for
driving business growth. Through Nielsen data, WPA members can now
gain greater visibility into consumer and market trends that will
enable the data-driven decisions needed to help members grow.
"The pet industry landscape is changing at an incredibly rapid
rate, and good quality data has the power to strengthen our ability
to keep pace with the currents moving our industry forward," said
Jacinthe Moreau, President of WPA.
"For our members, it was important that we align with a data
provider of Nielsen's stature and offer the most comprehensive and
highest-quality insights available within the pet space. Nielsen
offers the industry a holistic view of pet retail across both
specialty and non-specialty channels, making this a noteworthy
alliance for our association."
"Nielsen is committed to helping companies of all sizes within
the pet industry unlock future growth in the booming pet segment,"
said Raha Alavi, SVP of Nielsen's
Retail Services. "Over the past few years we have made great
strides in expanding our resources to better serve the unique needs
of the pet channel. We are thrilled to be working with WPA,
and we look forward to cultivating a meaningful relationship with
WPA members."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data
analytics company that provides the most complete and trusted view
available of consumers and markets worldwide. Our approach marries
proprietary Nielsen data with other data sources to help clients
around the world understand what's happening now, what's happening
next, and how to best act on this knowledge. For more than 90 years
Nielsen has provided data and analytics based on scientific rigor
and innovation, continually developing new ways to answer the most
important questions facing the media, advertising, retail and
fast-moving consumer goods industries. An S&P 500 company,
Nielsen has operations in over 100 countries, covering more than
90% of the world's population. For more information, visit
www.nielsen.com.
ABOUT WORLD PET ASSOCIATION
Founded in 1950, World
Pet Association (WPA) is the pet industry's oldest nonprofit
organization. Based in Southern
California, WPA coordinates industry-defining trade
shows—SuperZoo, Atlanta Pet Fair & Conference and other popular
annual events including: America's Family Pet Expo, a consumer pet
and pet product expo; and Aquatic Experience, which combines
consumer events with a trade show. Through WPA's Good Works
program, proceeds from these events are funneled back into key
industry organizations and nonprofits with the goal of making it
easier for pet industry professionals to do business. WPA's mission
is to support the business needs of pet retailers and to promote
responsible growth and development of the pet industry by providing
thought leadership on consumer and legislative issues; leading
efforts in the public sector to inform consumers and ensure safe,
healthy lifestyles for all animals; and provide business resources,
education, content and services to ensure pet product retailers
have the support they need to be competitive.
For more information about WPA and industry events, visit
www.worldpetassociation.org.
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SOURCE Nielsen