NEW YORK, Sept. 9, 2019 /PRNewswire/ -- Nielsen (NYSE:
NLSN) and Morris Network Inc. today announced that they have
reached a long-term agreement for local TV measurement in all RPD+
markets including Chattanooga
Tenn., Columbus-Tupelo
Miss., Wilmington, N.C.,
Gulfport-Biloxi Miss., Lexington, Ky., and Macon, Ga.
Morris Network Inc.'s parent company, Morris Multimedia Inc.,
based in Savannah, Ga., is one of
the largest privately held media companies in the U.S. Morris
Network owns and operates 16 CBS, ABC, NBC, FOX, CW and My Network
affiliated television stations, as well as 10 other digital
affiliated stations. They have returned to Nielsen as a valued
client, citing a number of reasons, including the value of having
comprehensive currency data.
Bobby Berry, Chief Operating
Officer of Morris Network, affirmed his decision to re-engage the
company's relationship with Nielsen stating, "We are excited to be
working with Nielsen again on local TV measurement. As a
progressive and technology-driven media company, sophisticated and
accurate data takes precedence and is a key driver in planning
business strategy. Having Nielsen's currency at our
disposal to sell, steward and post buys with agencies will allow us
to provide unprecedented value to our advertisers."
"We are proud to again be working Morris Network," said
Catherine Herkovic, EVP and Managing
Director, Nielsen Local. "We are
thrilled to empower Morris Network by providing true value to their
advertisers and the communities that they serve, working in
lockstep with them to maximize ROI by using our gold standard
currency data. We're enthusiastic about the possibilities that are
ahead."
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing the
client and client new ways to answer the most important questions
facing the media, advertising, retail and fast-moving consumer
goods industries. An S&P 500 company, Nielsen has operations in
over 100 countries, covering more than 90% of the world's
population. For more information, visit www.nielsen.com.
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SOURCE Nielsen