Unique Partnership Grants Caesars Sportsbook
Significant Exposure Through New York’s Iconic Sports Franchises
and MSG Entertainment Assets
Caesars Sportsbook and MSG Networks Will
Launch a First-of-its-Kind Branded Content Series Featuring JB
Smoove
Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”)
and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG
Entertainment”) announced today a multi-year marketing partnership
with Caesars Sportsbook, an entity of Caesars Entertainment, Inc
(NASDAQ: CZR) (“Caesars”), making Caesars Sportsbook an Official
Sports Betting Partner of the New York Knicks, New York Rangers,
Madison Square Garden Arena and MSG Networks. In addition, the
best-in-class sportsbook operator will also gain significant
digital media exposure across MSG Sports’ and MSG Entertainment’s
platforms, as well as unique MSG and hospitality experiences at The
World’s Most Famous Arena that will be available to Caesars Rewards
program customers.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211118005501/en/
Caesars Sportsbook will have a branded, premium hospitality
space inside Madison Square Garden that will be open for all Knicks
and Rangers games, as well as additional select events. Caesars
Rewards members – including customers that sign up for the Caesars
Sportsbook mobile app – will have an opportunity to access the
space, which will undergo a full refurbishment leading into the
2022-23 Knicks and Rangers seasons. Once complete, the space will
be highlighted with Caesars Sportsbook branding and feature unique
programming, including special guest appearances, giveaways, and
enhanced activations, all available through Caesars Rewards.
Through this partnership with Caesars Sportsbook, a part of the
largest gaming and entertainment company in the US, MSG Networks
and Caesars Sportsbook will also launch a new content series on MSG
Networks and its social media channels featuring Caesar himself, JB
Smoove. A longtime Knicks fan and avid New York sports fan, JB
Smoove embodies the legendary Caesar in Caesars Sportsbook’s
national advertising campaign and the new content series “One
Course with JB Smoove” will integrate Caesars Sportsbook betting
odds and content.
“We’re thrilled to welcome Caesars Sportsbook - a renowned brand
in the sports betting industry – to the MSG Sports and MSG
Entertainment families,” said Ron Skotarczak, Executive Vice
President, Marketing Partnerships, MSG Entertainment. “Caesars
Sportsbook is a key player in the growing world of sports betting –
and we look forward to utilizing this partnership to further
strengthen our brands’ connection with Caesars customers, while
also providing the company with significant exposure across our
unrivaled set of assets.”
In addition, MSG Networks and Caesars Sportsbook will launch a
20-part programming marathon to bring back the hit series, “Four
Courses with JB Smoove.” The show, which premiered in 2013,
showcased JB Smoove having conversations with acclaimed athletes
and celebrities from the comfort of a dinner table, and will now be
updated with Caesars-themed content.
“I am thrilled to be reunited with my friends at MSG Networks,”
said JB Smoove, Emmy nominated actor-comedian. “I can see it now:
Caesar in the Mecca! A match made in heaven!”
Caesars Sportsbook will receive prominent exposure inside
Madison Square Garden, including TV visible signage, in-arena LED
messaging, GardenVision features and activations on the court and
ice during Knicks and Rangers games. Digital boards outside of
Madison Square Garden and in the new Moynihan Train Hall will also
feature Caesars Sportsbook branding on display to the millions of
people who walk by every day.
“Caesars Sportsbook is ready for expansion into New York,” said
Eric Hession, Co-President of Caesars Digital. “To partner with
these legendary New York brands for compelling creative content and
branding uniquely positions us to reach the avid sports fans in the
region.”
The easy-to-navigate Caesars Sportsbook app is currently live in
20 states and jurisdictions – 14 of which are mobile – and operates
the largest number of retail sportsbooks across the country. The
mobile app offers expansive wagering options, including live
in-game betting, as well as safe and easy ways to deposit and
withdraw funds.
About Madison Square Garden Sports Corp. Madison Square
Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is a leading
professional sports company, with a collection of assets that
includes: the New York Knicks (NBA) and the New York Rangers (NHL);
two development league teams – the Westchester Knicks (NBAGL) and
the Hartford Wolf Pack (AHL); and esports teams through Counter
Logic Gaming, a leading North American esports organization, and
Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates
two professional sports team performance centers – the MSG Training
Center in Greenburgh, NY and the CLG Performance Center in Los
Angeles, CA. More information is available at
www.msgsports.com.
About Madison Square Garden Entertainment Corp. Madison
Square Garden Entertainment Corp. (MSG Entertainment) is a leader
in live entertainment. The Company presents or hosts a broad array
of events in its diverse collection of venues: New York’s Madison
Square Garden, Hulu Theater at Madison Square Garden, Radio City
Music Hall and Beacon Theatre; and The Chicago Theatre. MSG
Entertainment is also building a new state-of-the-art venue in Las
Vegas, MSG Sphere at The Venetian. In addition, the Company
features the original production – the Christmas Spectacular
Starring the Radio City Rockettes – and through Boston Calling
Events, produces the Boston Calling Music Festival. The Company’s
two regional sports and entertainment networks, MSG Network and
MSG+, deliver a wide range of live sports content and other
programming. Also under the MSG Entertainment umbrella is Tao Group
Hospitality, with entertainment dining and nightlife brands
including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale,
Hakkasan and Omnia. More information is available at
www.msgentertainment.com.
About Caesars Entertainment, Inc. Caesars Entertainment,
Inc. (NASDAQ: CZR) is the largest casino-entertainment Company in
the U.S. and one of the world’s most diversified
casino-entertainment providers. Since its beginning in Reno, NV, in
1937, Caesars Entertainment, Inc. has grown through development of
new resorts, expansions and acquisitions. Caesars Entertainment,
Inc.’s resorts operate primarily under the Caesars®, Harrah’s®,
Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc.
offers diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the Company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You Start.®
Gambling Problem? Call 1-800-522-4700. For more information, please
visit. www.caesars.com/corporate. If you or someone you know has a
gambling problem, help is available. Call (877-8-HOPENY) or text
HOPENY (46769).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211118005501/en/
MSG Contact: Ryan Watson/212-465-5945
Ryan.Watson@msgsports.com
Caesars Sportsbook Contact: Brad Harwood/336-837-9004
BHarwood@caesars.com
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