COLUMBUS, Ohio, Feb. 25, 2021 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading provider of data-driven
marketing, loyalty and payment solutions, today announced its Card
Services business, a provider of market-leading payment products
and digital solutions, including Bread® and
Comenity-branded financial services, has partnered with leading
specialty retailer and long-time brand partner Victoria's Secret (NYSE: LB) to
reissue an enhanced private label credit card for its cardmembers.
With a new look and market-leading digital payment features, the
Victoria's Secret Credit Card now allows cardmembers to make
contactless mobile payments using Apple Pay®, while also
providing one of the most secure and convenient private label
shopping experiences on the market.
A business of L Brands, Inc., Columbus, Ohio based Victoria's Secret is the
leading specialty retailer of bras, panties, lingerie, pajamas and
beauty products. With nearly 1,400 stores worldwide and a robust
e-commerce platform, Victoria's Secret customers can shop the brand
anywhere and anytime.
Cardmembers can use their Victoria's Secret Credit Card with
Apple Pay for an easy, secure and private way to pay and can make
purchases with their iPhone® or Apple Watch®
for a seamless checkout experience. Cardmembers also have the
benefit of always having their card readily available, and with a
simple tap, can make contactless, secure purchases in store and
earn rewards at Victoria's Secret.
"The all-new Victoria's Secret Credit Card builds on the
existing rewards and benefits that cardmembers already know and
love by providing a best-in-class private label experience through
innovative digital features increasingly used and preferred by the
brand's customers," said Val Greer,
EVP and chief commercial officer, Alliance Data Card Services. "The
new card not only gives shoppers convenient digital payment options
and added security, but also drives brand engagement and customer
loyalty through meaningful rewards and benefits like perks of the
month, anniversary gifts and birthday celebrations. We are excited
to partner with Victoria's Secret to deliver a truly comprehensive
payment and customer rewards solution for its millions of valued
cardmembers."
Processed by Mastercard, the enhanced Victoria's Secret Credit
Card includes digital wallet capabilities as well as the added
security of chip technology, expiration date and a CVV—features not
often found with a private label credit card. The new card also
offers cardmembers transaction alerts and card controls for added
peace of mind.
"Today's consumer is seeking enhanced feature functionalities
from their card offerings that provide them touchless payment
options while also delivering best-in-class security," said
John Levitsky, EVP Account
Management in North America for
Mastercard. "We are proud to partner with Alliance Data and
Victoria's Secret to ensure cardholders have access to these
benefits through their private label card."
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading provider
of data-driven marketing, loyalty and payment solutions serving
large, consumer-based industries. The Company creates and deploys
customized solutions that measurably change consumer behavior while
driving business growth and profitability for some of today's most
recognizable brands. Alliance Data helps its partners create and
increase customer loyalty across multiple touch points using
traditional, digital, mobile and emerging technologies. A FORTUNE
500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data consists of
businesses that together employ nearly 8,000 associates at 45
locations worldwide.
Alliance Data's Card Services business is a comprehensive
provider of market-leading private label, co-brand, general purpose
and business credit card programs, digital payments, including
Bread®, and Comenity-branded financial services.
LoyaltyOne® owns and operates the AIR
MILES® Reward Program, Canada's most
recognized loyalty program,
and Netherlands-based BrandLoyalty, a global provider of
tailor-made loyalty programs for grocers. More information
about Alliance Data can be found at www.AllianceData.com.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
About Victoria's Secret
Victoria's Secret is the leading specialty retailer
of bras, panties, lingerie, pajamas and beauty
products with prestige fragrances and body care. A business of L
Brands, Inc. (NYSE: LB), Victoria's Secret serves customers at
nearly 1,400 Victoria's Secret Lingerie and Beauty stores around
the globe and online at www.VictoriasSecret.com, enabling them
to shop the brand anywhere and anytime.
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
Forward Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements. Examples of forward-looking statements
include, but are not limited to, statements we make regarding, and
the guidance we give with respect to, our anticipated operating or
financial results, initiation or completion of strategic
initiatives, future dividend declarations, and future economic
conditions, including, but not limited to, fluctuation in currency
exchange rates, market conditions and COVID-19 impacts related to
relief measures for impacted borrowers and depositors, labor
shortages due to quarantine, reduction in demand from clients,
supply chain disruption for our reward suppliers and disruptions in
the airline or travel industries.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this presentation, and no
assurances can be given that our expectations will prove to have
been correct. These risks and uncertainties include, but are not
limited to, factors set forth in the Risk Factors section in our
Annual Report on Form 10-K for the most recently ended fiscal year,
which may be updated in Item 1A of, or elsewhere in, our Quarterly
Reports on Form 10-Q filed for periods subsequent to such Form
10-K. Our forward-looking statements speak only as of the date
made, and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contacts:
Alliance Data
Brian
Vereb – Investor
Relations
614-528-4516
Brian.Vereb@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
Rachel Stultz –
Media
614-729-4890
rachel.stultz@alliancedata.com
Victoria's Secret / L Brands
Amie Preston – Investor
Relations
614-415-6704
apreston@lb.com
Brooke Wilson –
Media
614-415-6042
communications@lb.com
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SOURCE Alliance Data Systems Corporation