New collaboration brings a Coors Banquet twist
to the look and feel of classic Wrangler Cowboy
Cut jeans
GOLDEN,
Colo., Oct. 8, 2024 /PRNewswire/ -- From concert
stages and rodeos, to tailgates and honky-tonks, Coors Banquet and
Wrangler® have crossed paths for years. Now,
genuine Western beer meets authentic Western apparel as the two
venerable brands officially collaborate for the first time to
introduce Beer Wash Jeans: the first and only Wrangler
denim washed in Coors.
Everyone has spilled a little beer on their jeans before; leave
it to two trusted friends to take it to a new level. Using
repurposed brewing resources from Coors, each pair of Beer
Wash Jeans puts a Banquet spin on the classic Wrangler
Cowboy Cut jean to deliver a soft, comfortable feel and a timeless,
vintage look.
"In a world where Western wear is a modern classic, Banquet and
Wrangler are the real deal," said Marcelo Pascoa, vice president of marketing for
the Coors Family of Brands. "We're proud to have authentic legacies
that date back decades in the American West. Nothing brings these
two brands together quite like Beer Wash Jeans, which you won't be
afraid to spill a drop or two of Banquet on."
For Coors and Wrangler, two brands deeply influential in
Western lifestyle and pop culture, partnering was only a matter of
time. Since 1873, Coors Banquet has embodied the spirit of the
West, brewing exclusively in Golden, Colo. with 100%
Rocky Mountain water. For decades, Wrangler has been an icon
of American style with a storied history rooted in rodeo and
the cowboy way.
"Wrangler and Coors Banquet are both enduring symbols of
the passion and ingenuity of the West, which is why we're excited
to partner with an equally legendary brand," said John Meagher, vice president of global
brand marketing for Wrangler. "It's a natural fit, but we've
never paired beer and jeans before, so this is a historic
collaboration and a truly special product that consumers will
love."
Each limited-edition pair of Beer Wash Jeans is outfitted with a
unique tag that features a Coors Banquet bottle opener and a patch
kit for fans to customize their jeans. U.S. fans looking for a
chance to win* a pair of Beer Wash Jeans for themselves can visit
www.beerwashjeans.com from Oct.
11-21.
*NO PURCHASE NECESSARY. Sweepstakes ends on Oct. 21, 2024 at 11:59
p.m. CT. Open only to legal residents of 50 U.S. (D.C) who
are 21 years or older. Click Here for Official Rules, including how
to enter, odds, prize details, and restrictions. Void where
prohibited.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson
Coors has brewed beverages that unite people to celebrate
all life's moments. From our core power brands Coors Light, Miller
Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our
above premium brands including Madrí Excepcional, Staropramen, Blue
Moon Belgian White and Leinenkugel's Summer
Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce
many beloved and iconic beers. While Molson
Coors' history is rooted in beer, we offer a modern
portfolio that expands beyond the beer aisle as well, including
flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail
whiskey and non-alcoholic beverages like ZOA Energy. As a business,
our ambition is to be the first choice for our people, our
consumers and our customers, and our success depends on our ability
to make our products available to meet a wide range of consumer
segments and occasions.
Molson Coors Beverage Company is a publicly traded company that
operates through its Americas and EMEA & APAC reporting
segments and is traded on the New York Stock Exchange and Toronto
Stock Exchange. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
About Wrangler
Wrangler®, of Kontoor
Brands (NYSE: KTB), has been an icon in authentic American style
for over 77 years. With a rich legacy rooted in the Western
lifestyle, Wrangler is committed to offering superior
quality and timeless design. Its collections for men, women, and
children look and feel great, inspiring all those who wear them to
be strong and ready for everyday life. Wrangler is available
in retail stores worldwide, including flagship stores in
Fort Worth and Greensboro,
department stores, mass-market retailers, specialty shops, top
western outfitters, and online. For more information, visit
Wrangler.com.
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SOURCE Coors Banquet