NEWARK, N.J., Oct. 27, 2020 /PRNewswire/ -- National
Retail Solutions (NRS), the leading point-of-sale platform for
independent convenience stores, today announced the launch of its
NRS EMV EZ Pump Solution, a convenient, affordable pay-at-the-pump
retrofit and payment processing service that accepts EMV (chip)
payment cards.
Beginning in April of 2021, major credit card companies plan to
hold gas stations liable for fraudulent purchases, chargebacks and
other counterfeit transactions if they have not converted to accept
chip card payments at each pump and payment point.
The NRS EMV EZ Pump Solution offers gas station operators
nationwide an affordable, easy to install, set-up and operate pump
retrofit and payment processing solution that accepts EMV payments
and complies with EMV standards.
The alternatives to the NRS EMV EZ Pump Solution are often more
expensive and may entail substantially more disruption to station
operations during installation. New EMV-compliant gas pumps
can cost $20,000 or more plus
installation and associated downtime. Retrofit kits offered
by gas pump manufactures can cost $5,000 to $10,000
or more per pump.
Eric Goldberg, Vice President of
NRS Petro, NRS' new division for fuel retailer solutions, said,
"Independently owned gas station owners are deeply concerned by the
April 2021 outdoor EMV liability
deadline. Some are considering closing altogether because
they cannot afford the high costs of new pumps or manufacturers'
pump retrofits. Fortunately, the NRS EMV EZ Pump Solution is EMV
compliant, cost-effective, entails minimal disruption and is easy
to operate. Owners should fully explore all their options
before they make their compliance decision. I strongly urge
them to contact NRS Petro today to learn how affordable and
beneficial EMV compliance can be."
The NRS EMV EZ Pump Solution also accepts contactless payments,
mobile wallets, tap to pay, and other options to eliminate common
touch points at the pump – an important feature during the Covid-19
pandemic.
The NRS EMV EZ Pump Solution includes NRS Pay credit card
processing to provide integrated credit card processing at
hyper-competitive rates for additional savings. NRS Pay also
works hand-in-hand with NRS Petro's point-of-sale (POS) terminals
for retailers who want a fully integrated management system and
flexible loyalty program.
Elie Y. Katz, President and CEO
of NRS, commented, "NRS Petro's POS terminals and the NRS EMV EZ
Pump Solution with NRS Pay operate together as an integrated
system. They make EMV acceptance and payment processing more
affordable and make it much easier for store owners and managers to
organize their store, attract customers and increase revenue."
For more information and a complimentary site survey, please
visit nrspetro.com or contact Eric
Goldberg at (888) 260-0112 or nrspetro@nrsplus.com.
About National Retail Solutions (NRS)
National Retail Solutions, Inc. (NRS), a subsidiary of IDT
Corporation (NYSE: IDT) offers a point-of-sale (POS) platform for
independent c-stores, gas stations, grocery, liquor and tobacco
stores nationwide. The NRS platform provides robust hardware with
powerful merchant software to help retailers compete more
effectively, organize their business, attract customers and
increase revenue. NRS' credit card processing service, NRS PAY,
offers processing that integrates seamlessly with the NRS point of
sale system or that can be used independently. For more
information, visit nrsplus.com.
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SOURCE National Retail Solutions