IHOP Takes Off on "RV-Style" Road Trip Across America
May 29 2008 - 7:00AM
Marketwired
GLENDALE, CA for a cross-country summer road tour celebrating
two American classics -- baseball and pancakes. IHOP's Discover
America Road Tour will visit Minor League Baseball parks in 27
cities, and the birthday party continues at www.ihop.com with an
online sweepstakes.
From May 31 through early Sept., an IHOP-branded recreational
vehicle (RV) will travel more than 8,500 miles and visit 61 Minor
League Baseball games around the country bringing cheer, games and
giveaways. In conjunction with the Road Tour, IHOP restaurants will
offer nine new pancake flavors throughout the summer, with three
featured pancake flavors each month.
"Americans from New York and Louisiana to Washington and
California are passionate about baseball and pancakes. As we
celebrate our 50th birthday, we are bringing together the ultimate
treat for our guests who love both IHOP pancakes and their local
Minor League Baseball team," said Carolyn O'Keefe, IHOP's senior
vice president, marketing.
IHOP baseball cards featuring all nine new pancake flavors will
be distributed to fans at the games with a coupon for a "buy one,
get one free" Discover America combo meal. Additionally the Most
Valuable Pancake (MVP) mascot will entertain the crowd, give away
t-shirts, and organize games. The first wave of the Discover
America Road Tour will stop in Jacksonville, Fla., Charleston,
S.C., Charlotte and Durham, N.C., Norfolk and Richmond, Va.,
Trenton, N.J., Pawtucket, R.I. and Toledo, Ohio.
For those IHOP fans who can't make it to the games, IHOP's 50th
birthday celebration continues at www.ihop.com with the Discover
America Sweepstakes where beginning June 2 fans and guests can vote
for the "most valuable" pancake flavor or play state-themed trivia
for a chance to win prizes. Three (3) grand prize winners will
receive a weekend trip for two to New York, Los Angeles or Chicago.
Additional prizes include $50 IHOP gift cards and baseball
memorabilia contributed by participating Minor League Baseball
clubs. The sweepstakes starts June 2, 2008 at 12:01 a.m. ET and
ends September 7, 2008 at 11:59 p.m. ET. To enter the sweepstakes
and view the complete rules, visit www.ihop.com. The site will also
be continually updated with tour highlights as the RV makes its way
across the country.
For more information about the Discover America Road Tour --
including a complete list of cities and tour dates and descriptions
of new pancake flavors -- or to find an IHOP restaurant near you,
visit www.ihop.com.
ABOUT MINOR LEAGUE BASEBALL
Minor League Baseball is the governing body for all professional
baseball teams in the United States, Canada and the Caribbean that
are affiliated with Major League Baseball through their farm
systems. The Minor League Baseball Office is involved in business
phases and represents its member leagues and teams in negotiations
with Major League Baseball. Through its subsidiaries, Professional
Baseball Promotion Corp.; Professional Baseball Employment
Opportunities (PBEO); and Professional Baseball Umpire Corp.
(PBUC), it works in the areas of marketing, promotions, licensing,
legal affairs, office employment recruitment and the training and
evaluation of umpires.
For more information about Minor League Baseball, visit
http://www.minorleaguebaseball.com.
ABOUT IHOP
For 50 years, the IHOP family restaurant chain has served its
world famous pancakes and a wide variety of breakfast, lunch and
dinner items that are loved by people of all ages. IHOP offers its
guests an affordable, everyday dining experience with warm and
friendly service. The first IHOP opened in Toluca Lake, Calif. in
1958, and as of March 31, 2008, there were 1,353 IHOPs in 49
states, the U.S. Virgin Islands, Canada and Mexico. IHOP
restaurants are franchised and operated by Glendale, Calif.-based
IHOP, a subsidiary of IHOP Corp. (NYSE: IHP).
Contacts: Jennifer Pendergrass IHOP 818-637-3603 Heather Walsh
Manning Selvage & Lee 323-866-6050
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