The SPAM® brand team commissioned
world-renowned artist and Hawaii
native Kamea Hadar for the design,
which also signals special support for Maui
AUSTIN,
Minn., April 1, 2024 /PRNewswire/ -- The
Hawaiian community is never far from the hearts and minds of the
SPAM® brand team. The special relationship that
exists between the brand and the people in Hawaii spans decades, and the mutual love
between the two sides is deep. With that in mind, the makers of the
SPAM® brand are always exploring ways to further
cultivate that bond and to say thank you to their fans in
Hawaii.
In doing so, the SPAM® brand team — in
partnership with accomplished Hawaiian artist Kamea Hadar — has developed a special
limited-edition SPAM® Hawaiian Collectors Edition
can, dedicated with love to the people of Hawaii. The can is now available at grocery
retailers throughout the state of Hawaii, at the world-famous
SPAM® Museum in Austin,
Minnesota, and online, while supplies last.
"We wanted to show our fans in Hawaii how much we appreciate their love,"
said Jennesa Kinscher, senior brand
manager of the SPAM® brand. "We couldn't think of
a better way to showcase this connection than by partnering with a
talented local artist to transform our iconic can to reflect the
beautiful relationship between the SPAM® brand
and Hawaii. We are so lucky that
our local team was able to connect us with Kamea. He is an
incredible artist with an authentic connection to the brand, and
it's been amazing to witness his vision for this collectors can
come to life."
Hadar, whose large-scale murals and installations can be found
in cities around the world, wanted his design to stay true to the
classic look of the SPAM® brand while also
implementing a custom, Hawaiian twist. Hadar talks about his
experience designing the can label here.
The front of the collectors can features a yellow hibiscus, the
state flower of Hawaii, alongside
a pink Lokelani rose, the official island flower of Maui. The Lokelani rose, shown in full bloom
on the front of the can, was included to honor the heroic efforts
of the people of Maui in response
to the 2023 wildfires. On the back of the can, the same rose is
shown in budding form, pointing to the full revival of Maui that is soon to come.
Said Hadar, "We added the Maui Lokelani rose onto the label, and
that is a way for us to show that [the SPAM®
brand] and the state of Hawaii —
with our yellow hibiscuses, representing us, representing [the
SPAM® brand] and the state of Hawaii — are surrounding the people of
Maui and giving our love and aloha
to them."
After the wildfires broke out, the makers of the
SPAM® brand responded with a donation of more
than $1 million in cash and product
to the affected areas, including more than five truckloads of
SPAM® products — totaling over 264,000 cans — to
help feed people in need. The brand team also began selling
"SPAM® Brand Loves Maui" T-shirts in the wake of
the wildfires. The proceeds, totaling $170,000, were donated to the Aloha United Way
Fire Relief Fund to aid the recovery efforts in Maui.
The SPAM® brand team cherishes its special
relationship with the people of Hawaii, a community that consumes more than 7
million cans of SPAM® products every year, more
than any other U.S. state. The genesis of the islanders' love for
the SPAM® brand dates back to World War II, and
SPAM® products have since become a staple of the
local culture and cuisine.
For more information on the SPAM® brand, visit
spam.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food
company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact: Media Relations
Hormel Foods
media@hormel.com
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SOURCE Hormel Foods Corporation