New four spot TV ad campaign will be supported
by radio, digital and across social channels.
AUSTIN,
Minn., Jan. 16, 2024 /PRNewswire/ -- The makers
of Planters® nuts and snacks announced today the
launch of its new national ad campaign created to change the
denotation on the classic expression "Ah nuts!" from frustration
into a positive – "Ahhh, nuts."
The innovative campaign, developed in collaboration with BBDO
MW, debuted Jan. 15. It features
four, fast-paced, high-energy spots depicting everyday mishaps
while fishing; waiting at a cash machine; opening a highly
carbonated bottle; and an experience at a vending machine –all
followed by the exasperated cry of, "Ah, nuts!" The campaign is
built on the premise that Planters® nuts are
always a joyful and positive snack.
"These 'Ahhh, nuts' pieces of creative provide moments of levity
and positivity in a way that's uniquely Planters®
brand," said Patrick Horbas,
director of marketing, Planters® brand. "We
focused on emotion as well as our crave worthy product in each
piece to remind consumers that Planters® nuts can
bring joy to any moment."
In addition to television, the campaign will run on radio, as
well as select digital and social channels with additional
executions to be released over the next several months. To view the
new advertisements, click HERE.
For more information about the Planters®
brand, visit https://www.planters.com/ or follow the brand on
social media at www.Facebook.com/mrpeanut, Twitter.com/mrpeanut,
Instagram.com/mrpeanutofficial and
Tiktok.com/@mrpeanutoriginal.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
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Media
Relations
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Hormel Foods
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media@hormel.com
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SOURCE Hormel Foods Corporation