Makers of Jennie-O® brand
collaborate with NBC's TODAY to donate 15,000 turkeys to partners
of Feeding America on World Kindness Day; also donates 5,000
turkeys to additional organizations
WILLMAR, Minn., Nov. 13, 2023 /PRNewswire/ -- The makers of the
Jennie-O® turkey brand — a trusted brand for
turkey products around the world — today announced that they have
shattered the previous GUINNESS WORLD RECORDS title for the
"Largest Donation of Turkeys in 24 Hours" with their donation of
15,000 whole turkeys, made today on World Kindness Day. Separately,
Jennie-O is donating more than 5,000 turkeys to additional
charities in the U.S., totaling more than 20,000 turkeys donated
this Thanksgiving season.
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The Jennie-O® brand collaborated with NBC's
TODAY where weather and feature anchor Al
Roker helped set today's record. Broadcasting from
New York City, Roker and the
Jennie-O® team donated 15,000 turkeys to local
partners of Feeding America, the largest charity working to end
hunger in the United States. Seven
thousand five hundred turkeys were provided to the New York area through their partners, Food
Bank for New York City and City
Harvest. The other 7,500 turkeys were donated to one of Feeding
America's Chicago partners,
Greater Chicago Food Depository on November 13.
"Thanksgiving is an especially important time for the
Jennie-O® brand," said Steve Venenga, Assistant Vice President, Retail
Marketing – Value-Added Meats for Hormel. "We are honored to
collaborate with TODAY and Feeding America to provide 15,000 whole
turkeys to those in need in New
York and Chicago. We also
have a long-standing tradition of working with organizations around
the U.S. to donate turkeys – and this year, we're donating more
than 5,000 to local organizations. This special holiday is about
giving thanks and sharing a meal with those you love. With these
donations, we hope to make this Thanksgiving particularly memorable
for thousands of families."
"NBCUniversal's platform has the power to entertain, inform and
shape the world around us," said Karen Schuchardt, Senior Vice
President, Content & Talent Partnerships, Advertising &
Partnerships, NBCUniversal. "It also holds the power to be a force
for good by collaborating with partners like Jennie-O® Turkey and Feeding America to donate turkeys
ahead of this upcoming Thanksgiving holiday. We are incredibly
proud of this collaboration to support families across the country
when it matters most."
Eight Jennie-O semi-trucks were deployed from Minnesota to New
York and Chicago, where the
turkeys were hand-delivered to each Feeding America location. Each
bag contained a whole turkey, as well as cooking tips, recipes, and
information about the Jennie-O® brand team's
1-800-TURKEYS hotline, where home cooks can speak with turkey
experts about any and all Thanksgiving-related meal-prep questions
and emergencies.
The previous GUINNESS WORLD RECORDS title holder for the "Most
Turkeys Donated in 24 Hours" was 7,620 turkeys, weighing 142,117.54
pounds in 2022. This year, the Jennie-O® brand
donated 15,000 turkeys, weighing more than 320,450 pounds.
In addition to setting the Guinness World Record in New York and Chicago, Jennie-O is also donating more than
5,000 turkeys this Thanksgiving season to several organizations. In
total, Jennie-O is giving away more than 20,000 whole turkeys this
Thanksgiving.
Jennie-O turkey has a tradition of giving back and spreading
gratitude, especially during the holiday season. In 2022, they
partnered with esteemed chef, cookbook author and beloved TV
personality Carla Hall and honored
cafeteria staff across the country by hosting school cafeteria
takeovers in select cities. A special Thanksgiving season visit
took place in Los Angeles,
complete with a beloved holiday meal. In 2021, they worked with
YouTube phenom and philanthropist MrBeast and Beast Philanthropy to
give away 10,000 turkeys to MrBeast's hometown of Greenville, N.C. The brand also consistently
gives back to its home state of Minnesota. Throughout the last five years,
they teamed up with professional football player Adam Thielen and his foundation to donate
thousands of turkeys during the holiday season.
In addition to today's record-breaking donation, two
Jennie-O® turkeys will make the trip to
Washington, D.C., this
Thanksgiving to be pardoned by President Biden. The
Jennie-O® brand will also take part in the iconic
Macy's Thanksgiving Day Parade for the fourth year in a row with
the beloved turkey float and Paul
Russell.
About Jennie-O Turkey Store
For over 80 years,
the Jennie-O® brand has been helping
consumers live well by eating well. As the category leader,
Jennie-O® turkey is the trusted brand for
quality turkey and a source of expertise. We provide a full
portfolio of delicious, nutritious turkey proteins and inspiration
for everyday meals or special occasions. Known for our bright green
awning evoking the nostalgia of a local farmer stand, our round
logo with a touch of yellow and our distinct name from our
founders' daughter Jennifer,
the Jennie-O® turkey brand has the
right amount of small-town friendliness paired with leading company
expertise and quality. For more information, visit jennieo.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food
company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®,
Justin's®, Wholly®, Hormel® Black
Label®, Columbus®,
Jennie-O® and more than 30 other beloved brands.
The company is a member of the S&P 500 Index and the S&P
500 Dividend Aristocrats, was named on the "Global 2000 World's
Best Employers" list by Forbes
magazine for three years, is one of Fortune magazine's most admired
companies, has appeared on the "100 Best Corporate Citizens" list
by 3BL Media 13 times, and has received numerous other awards and
accolades for its corporate responsibility and community service
efforts. The company lives by its purpose statement — Inspired
People. Inspired Food.™ — to bring some of the
world's most trusted and iconic brands to tables across the globe.
For more information, visit hormelfoods.com and
csr.hormelfoods.com.
Contact:
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Hormel Foods
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