Vivid Seats Launches Strategic Rebrand Along with New and Improved Rewards Program
July 29 2021 - 8:00AM
Vivid Seats Inc. (“Vivid Seats” or “the Company”), a leading
marketplace focused on being the ultimate partner connecting fans
to the live events, artists and teams they love, continues to
deliver exceptional value to fans by enhancing Vivid Seats Rewards,
where all fans earn on every purchase. In addition, the Company
revealed an extensive brand refresh inspired by the energy and
passion of live event fans, together with a new logo and a
redesigned website and app, built with new capabilities rooted in
personalization and simplicity.
Vivid Seats Rewards will introduce the first of
several fan-focused experiential enhancements in conjunction with
the brand refresh:
- Every Purchase
Counts: Start earning rewards today. Enrollment is free
and automatic.
- Free Tickets for Every
Fan: Fans earn a stamp for every ticket they purchase.
Once they’ve collected 10 stamps, they will receive a Reward Credit
worth the average value of the 10 stamps which can be used for
tickets to another event.
- Unlock Status for More
Perks: Fans can also benefit from increasing perks as they
progress through each of the three levels—Rising Star, Super Fan,
and Icon—such as surprise and delight moments which include ticket
upgrades, exclusive access to industry events, and other VIP
perks.
- Birthday Gift: All
members will get a birthday reward to celebrate their special
day.
The new loyalty program is designed to benefit every fan,
whether they attend two events a year or twenty. Current Vivid
Seats Rewards members will get to enjoy all the new benefits, while
also maintaining their current level or moving to a higher tier in
the updated program.
“At Vivid Seats, we strive to provide unparalleled value and
deliver exceptional experiences,” said Stan Chia, Chief Executive
Officer of Vivid Seats. “Our enhanced loyalty program gives every
customer 10% of value on every ticket purchase and offers unique
and differentiated ways for them to get more rewards and perks. We
are thrilled to help everyone “Experience It Live” and celebrate
the power of shared experiences to unite people.”
Surprise and Delight Event: The Chicago-based
company will unveil the first of many surprise and delight moments
in its hometown. A lucky group of Icon rewards members will receive
an invite to an exclusive Lollapalooza after party hosted by Vivid
Seats and Rolling Stone. The intimate show will be held on July
31st at Tao Nightclub in Chicago and feature music performances
from various artists and a surprise live set on stage from an
artist who is headlining Chicago’s biggest music festival.
Unique Rewards Perk Coming Soon: For a limited
time and subject to regulatory approval, Vivid Seats is in the
process of completing an arrangement to offer eligible rewards
members DK Dollars, cash-equivalent site credits that can be used
for entry into any real money content on DraftKings.
The upgraded and redesigned website and native
apps are focused on elevating the Vivid Seats customer
experience. With easy-to-use and personalized features, the
expanded tools solidify the Company’s position as the ultimate
partner for life’s most exciting moments:
- Discovering and shopping for
events just got easier: Fans will see the latest live
events across music, sports, comedy, and theater, all uniquely
tailored to their preferences, favorite artists, and teams.
- Looking for something to
do: The “Explore” experience within the Vivid Seats iOS
and Android apps makes it easier for fans to quickly find the
latest and most desirable events and get recommendations in
locations nearby or across the country.
- Unique
and Simplified: In the app, fans will also find new and
personalized content each day, encounter ways to level up their
rewards, and easily access their tickets for entry.
Everyone can download the new Vivid Seats app for iOS and
Android or visit www.vividseats.com to get to their next live
event. Fans can earn more about Vivid Seats Rewards program at
www.vividseats.com/rewards. Furthermore, all press can access the
latest Vivid Seats Media Kit at
https://press-kit.vividseats.com/press.
The rebranding follows Vivid Seats’ recent announcement that it
expects to become a publicly traded company via a merger with
Horizon Acquisition Corporation (NYSE: HZAC), a special purpose
acquisition company. For more information about the transaction,
please visit www.horizonacquisitioncorp.com/.
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket
marketplace committed to becoming the ultimate partner for
connecting fans to the live events, artists, and teams they love.
Based on the belief that everyone should “Experience It Live”, the
Chicago-based company provides exceptional value by providing one
of the widest selections of events and tickets in North America and
an industry leading Vivid Seats Rewards program where all fans earn
on every purchase. Vivid Seats has been chosen as the official
ticketing partner by some of the biggest brands in the
entertainment industry including ESPN, Rolling Stone, and the Los
Angeles Clippers. Through its proprietary software and unique
technology, Vivid Seats drives the consumer and business ecosystem
for live event ticketing and enables the power of shared
experiences to unite people. Vivid Seats is recognized by Newsweek
as America’s Best Company for Customer Service in ticketing. Fans
who want to have the best live experiences can start by downloading
the Vivid Seats mobile app, going to vividseats.com, or calling at
866-848-8499.
CONTACT:
Christine Yeo, Vivid Seats christine.yeo@vividseats.com
872.270.0609
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/341667f9-78e7-4c10-9560-718c9d3dcc3dhttps://www.globenewswire.com/NewsRoom/AttachmentNg/aa811bbe-6db7-401c-9ae4-560da7efa44f
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