CHICAGO, June 10, 2021 /PRNewswire/ -- Grubhub today
unveiled the company's latest initiative, "We Serve Restaurants," a
reaffirmation of our commitment to restaurants and support of the
industry. Built out of in-depth research with restaurateurs and
diners, this initiative marks a return to Grubhub's roots, helping
restaurants build business by leveraging digital tools to enhance
diner relationships and drive demand.
"Since my early days knocking on restaurant doors in
Chicago more than 15 years ago,
Grubhub's sole focus has been helping restaurants grow. Restaurants
were, and always have been, vital to our every day, and now their
recovery is crucial," said Matt
Maloney, founder and CEO of Grubhub. "As communities reopen
and we enter this next chapter, we're dedicated to helping
restaurants do what they love while successfully building their
business."
"We Serve Restaurants" builds on recent product updates and
partnerships, launching with a 360-degree marketing campaign. As
its centerpiece, the campaign features a "love letter" to
restaurants, a national television spot highlighting the true labor
of love that goes into every order. Filmed in pizzerias, burger
joints, and white tablecloth fine dining restaurants, the content
focuses on the mouth-watering dishes diners know and love, and the
care from restaurateurs behind-the-scenes that make them special.
In addition to the television spot, the campaign will be brought to
life across other channels including social media and out-of-home
across the country.
"We Serve Restaurants" was created out of Grubhub's commitment
to put restaurants and their needs first. In conversations and
surveys with owners of small- and mid-sized restaurants and diners
who use food delivery, we heard eagerness to know more about how
Grubhub plans to help the restaurant industry flourish. In
response, Grubhub is demonstrating to small and independent
restaurants that they are the company's priority.
In addition to the national marketing campaign, "We Serve
Restaurants" encompasses restaurant-focused partnerships and
product offerings, including the recently-launched Grubhub Direct,
a platform to help independent restaurants better compete online
through commission-free ordering and access to customer data, and
the Restaurant Stronger grant program with Restaurant Strong Fund.
In the weeks to come, Grubhub will announce additional product
updates that prioritize the important restaurant-diner
relationship.
"We Serve Restaurants" was filmed by Academy Award-nominated
American filmmaker and Emmy Award-winning commercial director
Henry-Alex Rubin and developed in
partnership with 72andSunny and APCO Worldwide. To view the
television spots, visit the Grubhub YouTube page. Restaurants
interested in learning more about Grubhub Direct, visit
https://get.grubhub.com/grubhub-direct.
About Grubhub
Grubhub (NYSE: GRUB) is a leading online
and mobile food-ordering and delivery marketplace with the largest
and most comprehensive network of restaurant partners, as well as
33 million active diners. Dedicated to connecting diners with the
food they love from their favorite local restaurants, Grubhub
elevates food ordering through innovative restaurant technology,
easy-to-use platforms and an improved delivery experience. Grubhub
features over 300,000 restaurants and is proud to partner with over
280,000 of these restaurants in over 4,000 U.S. cities. The Grubhub
portfolio of brands includes Grubhub, Seamless, LevelUp, AllMenus
and MenuPages.
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SOURCE Grubhub