GameStop Gives Releases Limited-Edition PowerA Xbox One Controller in Support of Autism Awareness
March 28 2019 - 9:00AM
GameStop Gives partnered with PowerA to create a limited-edition
Xbox One wired controller to support the understanding, acceptance
and inclusion of people with autism spectrum disorder. Releasing on
March 31, this
Only at GameStop controller
designed by PowerA will help raise funds in support of autism
awareness.
PowerA Design Manager, Brandon Smith’s personal experience
raising a young son with autism and interacting with friends and
families within the autism community influenced the design of the
controller. With each purchase of the controller, GameStop Gives
will donate a portion of the profits to the nonPareil Institute to
help teach adults with autism digital technology skills in various
domains and work toward building games and items for the digital
marketplace. One of the games developed by nonPareil Institute
Crew, To Catch A Monkey, will also be provided for free with each
purchase of the GameStop Gives controller.
“GameStop is committed to supporting the autism community and
spreading the power of gaming for good. We hope the powerful
message behind the development and design of this unique controller
resonates and makes the end-user feel good about gaming and its
ability to be inclusive,” said Eric Bright, VP of merchandising at
GameStop.
The GameStop Gives controller release coincides with GameStop’s
fourth annual Autism Awareness Campaign that starts March 29 and
runs through April 30. GameStop will be taking donations at
checkout to benefit Autism Speaks® and its NXT GEN Coders Program,
and nonPareil Institute. Last year’s fundraising campaign launched
the NXT GEN Coders Program powered by GameStop, which awarded
$250,000 in grants to 14 organizations from coast to coast.
Additional ways GameStop guests can Game for Good during the
month of April:
- Donate at checkout. Guests can
give $1 or more or round up their purchase. Plus, PowerUp
Rewards members will receive triple PowerUp Rewards points on the
donation amount.
- Donate PowerUp Rewards points. Members
can donate points to charity in the PowerUp Rewards
Center.
- Trade in for Charity. Donate up to 100
percent of trade-in value to charity when they bring used video
game hardware, software, accessories or consumer electronics
to GameStop.
According to Autism Speaks, autism spectrum disorder refers to a
broad range of conditions characterized by challenges with social
skills, repetitive behaviors, speech and nonverbal communication.
There is not one autism but many subtypes, and each person with
autism can have unique strengths and challenges. Autism affects at
least 1 in 59 children.
To find your local GameStop, visit www.gamestop.com. To learn
more about the NXT GEN Coders Program or nonPareil Institute, visit
respectively: www.autismspeaks.org/ or www.npitx.org
ABOUT POWERAPowerA is a team of gaming
enthusiasts with a passion for our products and partnerships. While
innovation is key, we strive to provide our customers with an
authentic and genuine gaming experience, no matter what platform
they use. PowerA empowers customers to “play your way” by providing
best-in-class licensed accessories, variety, and options for gamers
across multiple platforms. PowerA products can be found at popular
retailers in North America, Latin America, Europe, Australia, and
more. Visit www.PowerA.com for more information.
ABOUT GAMESTOP CORP.GameStop, the world’s
largest video game retailer, offers the best selection of new and
pre-owned video gaming consoles, accessories and video game titles,
in both physical and digital formats. GameStop also offers fans a
wide variety of pop vinyl toys, collectibles, board games and more.
Through GameStop’s unique buy-sell-trade program, gamers can trade
in video game consoles, games, and accessories, as well as consumer
electronics for cash or in-store credit. GameStop Gives, the
retailer’s social responsibility arm, unites with its associates
and guests in supporting charity by giving more than $18 million
since 2015. The retailer operates thousands of locations around the
world under the GameStop, EB Games and Micromania retail brands.
Fans can find their local GameStop store using the company’s online
store locator tool.
Media Contacts:GameStop
Corp.Martha Sotelo(817) 424-2099MarthaSotelo@gamestop.com
PowerAAnita Lavine(206)
770-7075Anita.lavine@porternovelli.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/a2c11b99-ab39-4123-974b-bac9fe4835b6
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