Happy Holiday Gaming! GameStop Survey Of Shoppers Finds Nearly Half Plan To Give Their Kids Video Game Related Gifts This Sea...
December 03 2013 - 8:00AM
Business Wire
Video Game Products Shining Brightly Atop Wish
Lists For 2013
GameStop (NYSE: GME), the world’s largest multichannel retailer
of video games, and research partner Brierley+Partners asked 500
U.S. gift givers what was at the top of their purchase lists this
holiday season. The results revealed that 42 percent of shoppers
surveyed plan on purchasing video game related items for their
children this holiday – including video games, consoles, and
accessories. Gamers are asking, and they shall receive.
“While we’re always thrilled for the holiday season, this one is
especially exciting as we welcome the first new gaming consoles in
nearly a decade, along with a flurry of new titles to show off the
systems’ next-gen technology,” said Ashley Sheetz, chief marketing
officer of GameStop. “It seems more people than ever, at almost any
age, are getting into gaming, and if this survey is any indication,
the number of gamers will keep on growing thanks to the holidays
this year!”
Gift givers are not only hot on gaming presents this year, but
they are also keen on ways to save more money before even making it
up to the cash register. In fact, 84 percent of ‘gifters’ are aware
of store and website trade-in programs, and nearly 20 percent
planning to use them to help defer gift costs. From old video
games, consoles, to smartphones, tablets, and other electronics
sitting in drawers and on shelves, GameStop offers instant store
credit or cash on a vast range of products. And with special
holiday trade-in bonuses, the savings can grow larger very
quickly!
Additional interesting findings from GameStop’s holiday
shopper-centric survey include:
Turn to those who know!
- Eighty-two percent of ‘gifters’ expect
to turn to store employees when making purchasing decisions this
holiday season. When it comes to gaming, GameStop’s highly-trained
employees – many who are gaming enthusiasts themselves – are happy
and ready to help determine which console is the best fit for a
household, what accessories are needed for the best gaming
experience and explain the ESRB (Entertainment Standard Rating
Board) video game ratings so shoppers can make informed
choices.
Not so much a “family affair”
- Among ‘gifters’ who are planning on
purchasing a new gaming console for the holidays, 61 percent expect
their children to utilize the system the most
- Roughly 30 percent of ‘gifters’ expect
the entire family to use the new console.
Requests welcome
- When making decisions on which next-gen
console and games to buy, shoppers are overwhelmingly listening to
specific requests from the people they are buying for, with 84
percent taking requests for consoles, and 86 percent taking
requests for specific video games.
“We know holiday shopping is stressful and even more so when
presented with the plethora of gaming choices out there,” said
Jason Cochran, vice president store operations and strategic
initiatives of GameStop. “Our goal is to relieve some of that
stress with our trained employees armed with the latest gaming
knowledge, as well as through our loyalty and trade-in programs
that can make the financial strain of the holidays less
stressful.”
Methodology
This survey was commissioned by GameStop and conducted by
third-party research partner, Brierley. It was fielded from
November 8th-11th, 2013. A total of 500 gift givers – defined as
those planning to purchase a gift for someone else – participated
in the study.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500
company headquartered in Grapevine, Texas, is the world's largest
multichannel video game retailer. GameStop's global retail network
and family of brands include 6,488 company-operated stores in 15
countries and online at www.GameStop.com. The network also
includes: www.Kongregate.com, a leading browser-based game
site; Game Informer® magazine, the leading multi-platform
video game publication; Spawn Labs, a streaming technology company;
a digital PC game distribution platform available
at www.GameStop.com/PC; and an online consumer electronics
trade-in platform available at www.BuyMyTronics.com.
General information on GameStop Corp. can be obtained at the
company's corporate website. Follow GameStop on Twitter
@ www.twitter.com/GameStop and find GameStop on Facebook
@ www.facebook.com/GameStop.
Jackie SmithGameStop Corp.817-722-7520jackiesmith@gamestop.com
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