THOMASVILLE, Ga., April 24,
2023 /PRNewswire/ -- Wonder® is bringing a
taste of paradise to the mainland with the launch of its new Wonder
Hawaiian Buns. Available in stores now, the new buns feature
Wonder's iconic pillowy soft texture with a touch of sweetness.
"Consumers are looking for options in the bun category with a
sweeter flavor profile," said John
Steed, senior vice president of legacy brands
at Flowers Foods. "The formula we've created for our new
Wonder Hawaiian Buns is truly the perfect tropical blend. It's
sweet, yet savory, and the build incorporates our classic Wonder
soft texture that is still sturdy enough to pile on the
ingredients."
Available in a 15-ounce package of eight buns each, Wonder
Hawaiian Buns can be found alongside other Wonder products in major
retailers nationwide.
As a way to celebrate, Wonder Bread has launched its very own
Wonder Hawaiian BUNgalow Game, transporting gamers to paradise
where they will battle it out in a virtual bun stacking battle
royale. Live on the Wonder Hawaiian Buns landing
page from April 24 –
June 4, players who complete the game
will be able to submit one entry per day for the chance to win a
$100 gift card and a festive Wonder
Hawaiian shirt. A total of 42 winners will be announced during the
giveaway period. Must be 18 years or older to win.
To learn more or find recipes for inspiration, visit
WonderBread.com/Hawaiian and follow along on Instagram, Facebook
and Twitter.
About Wonder Bread:
Founded in 1921 in Indianapolis, Wonder Bread is named for the
feeling that founder Elmer Cline
experienced when watching a hot air balloon race. A century later,
the brand is credited with the popularization of sliced bread and
remains an iconic brand at barbeques, on store shelves, at picnics
and in lunchboxes across the nation. Learn more at
www.wonderbread.com.
About Flowers Foods:
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE:
FLO) is one of the largest producers of packaged bakery foods in
the United States with 2022 sales
of $4.8 billion. Flowers operates
bakeries across the country that produce a wide range of bakery
products. Among the company's top brands are Nature's Own,
Dave's Killer Bread, Wonder, Canyon Bakehouse,
and Tastykake. Learn more at www.flowersfoods.com.
FOR MORE MEDIA INFORMATION:
The Zimmerman Agency
WonderPR@zimmerman.com
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SOURCE Wonder Bread