Fiverr International Ltd. (NYSE: FVRR), the company that is
changing how the world works together, today released new research
from Fiverr Pro, Fiverr’s premium solution for medium to large
businesses seeking top professional talent, revealing how marketing
professionals are increasingly leaning on freelancers. The findings
include the percentage of marketing leaders who have conducted
layoffs in the last year, the job titles that were cut, and the
resulting skills gaps that freelancers are being tapped to
replenish.
Additionally, the survey details the staffing and recruiting
challenges that marketing leaders are facing; marketing employees
are not comfortable with return to office (RTO) policies.
Marketing Leaders Have Slashed Their Full-time
WorkforceThe research shows that a staggering 85%1 of
marketing leaders surveyed conducted layoffs this year or last
year, resulting in a loss of various skills, with the top three
being Marketing Manager (37%), Digital Marketing (31%), and Market
Research (30%). Of the marketing leaders who conducted layoffs, 83%
turned to freelancers for specific expertise that was lost.
“The unpredictability of the U.S. economy has forced many
marketing leaders to lay off full-time workers, which has left
entire teams with missing roles that impact productivity,” said
General Manager of Fiverr Pro, Shai-Lee Spigelman. “As these
leaders look to stabilize their business and fill those gaps, we’re
seeing freelancers as a solution that positively benefits the
entire team — providing support to full-time employees, bringing in
new ideas, and maintaining strong business momentum.”
Freelancers Support and Benefit Marketing
WorkforcesOn average, 45% of marketing leaders’ teams are
made up of freelancers, and the majority (54%) have more
freelancers on their team this year compared to previous years —
this is particularly true for organizations with over 100
employees.
When it comes to why freelancers were brought in, the top
reasons were to support full-time employees (63%), support specific
projects (57%), and benefit from new skills (56%). As a result, 74%
of full-time and part-time employees say they felt supported by the
freelancers their companies brought in the last year, demonstrating
that freelance talent is a solution that benefits both marketing
leaders and employees.
Conflict between Managers and Employees Over
RTOWhen it comes to RTO, 95% of surveyed marketing leaders
have RTO policies in place, and 85%3 of them believe in the RTO
policy they are enforcing. In fact, 62% of marketing leaders say
that employee response to the RTO policy has been positive.
However, 61% of full-time or part-time marketing professionals have
looked at freelance opportunities because of their current
employer’s RTO policy. The difference in these responses reveals a
disconnect between the marketing leaders and their employees.
RTO is not just a problem with retention, it’s also hindering
recruitment. The survey revealed the majority of marketing
professionals (53%) would not consider applying for a job if it
required them to be in the office full-time or even part-time,
citing flexibility (53%) and commuting time (43%) as the top
reasons. However, there may be hope, as 86% of marketing leaders
with RTO policies in place agree that they need to consider
offering increased flexibility to staff to help alleviate the
back-to-office push.
“Looking to the future, I urge marketing leaders who are
building their teams and planning their 2024 strategies to
seriously consider these new workforce challenges and the impact
they may have on the future of their organizations,” continued
Spigelman. “Additionally, considering different solutions like
freelancers to meet these challenges is key to staying competitive
in this rapidly evolving industry. If they don’t, marketing
departments and teams will only continue to lose valuable talent to
more flexible options and risk being obsolete."
For more information on Fiverr Pro, Fiverr’s powerhouse
end-to-end solution for larger organizations in today’s dynamic
business landscape, visit pro.fiverr.com.
The research was conducted by Censuswide among a sample of 502
marketing, advertising, brand, growth, PR/communications, and SEO
leaders in the US (aged 18+) and 1,009 marketing, advertising,
brand, growth, PR/communications, and SEO professionals in the US
(aged 18+). The data was collected between 8.30.23 - 9.8.23.
Censuswide abides by and employs members of the Market Research
Society and follows the MRS code of conduct, which is based on the
ESOMAR principles.
1 This stat is the reverse of those who selected ‘We did not
conduct layoffs this or last year’
2 ‘Very supported’ and ‘Somewhat supported’ responses
combined
3’ Strongly agree’ and ‘Somewhat agree’ responses combined
4 ‘Yes, because of layoffs’ and ‘Yes, because of RTO policies’,
and ‘Yes, both’ responses combined
About FiverrFiverr’s mission is to change how
the world works together. We exist to democratize access to talent
and to provide talent with access to opportunities so anyone can
grow their business, brand, or dreams. From small businesses to
Fortune 500, over 4 million customers worldwide worked with
freelance talent on Fiverr in the past year, ensuring their
workforces remain flexible, adaptive, and agile. On Fiverr, you can
find over 600 skills, ranging from programming to 3D design,
digital marketing to content creation, from video animation to
architecture.
Fiverr companies include ClearVoice, CreativeLive, Working Not
Working, SLT Consulting and Stoke Talent. Don’t get left behind -
come be a part of the future of work by visiting fiverr.com, read
our blog, and follow us on Twitter, Instagram, and Facebook.
Media Contacts:Tommy
Leetommy.lee@fiverr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4ce3915b-a649-4918-a544-bcce936e8565
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Apr 2024 to May 2024
Fiverr (NYSE:FVRR)
Historical Stock Chart
From May 2023 to May 2024