Fiverr Reveals Top Strategies for Influencers to Build Their Business With the Release of Its Creator Economy Guide
March 23 2023 - 8:00AM
Business Wire
The company surveyed 11 creators turned
business owners, including Steven Bartlett, Kate Speer, and Corey
Arvinger, to reveal their top tips for launching a brand as an
influencer.
Fiverr, the company that is revolutionizing how the world works
together, today announced the launch of its Creator Economy Guide,
designed to support current and aspiring content creators looking
to launch or grow their business. Fiverr teamed up with influencer
insights platform Tailify to survey a cohort of successful online
creators, compiling a guidebook with 10 essential tips to thrive in
the creator economy.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230323005087/en/
Fiverr announced the launch of its
Creator Economy Guide, designed to support current and aspiring
content creators looking to launch or grow their business.
(Graphic: Business Wire)
To better understand the unique needs of these entrepreneurs,
Fiverr gathered insights from top influencers who have built
successful businesses leveraging their experience as online
creators. A number of key themes emerged from the survey, ranging
from the value of listening to community insights to the importance
of experimenting with content and developing multiple revenue
streams. The guide also includes quotes and tips from each
influencer based on their personal experience bringing their
business to life.
“With the talent to support emerging entrepreneurs, Fiverr has
served as a resource to many creators looking to transition from
content creator to founder,” said Gali Arnon, CMO of Fiverr. “We
wanted to explore how this unique group of entrepreneurs are taking
advantage of the growth of the creator economy, finding ways to
grow innovative, community-driven brands. Surveying successful
creators has revealed that many depend on a network of external
talent, in addition to a strong online community, to bring their
vision for a business to life. ”
Freelance talent has served as a key resource for many creators
looking to evolve their content and expand their reach. Creators
have played a role on both sides of the Fiverr marketplace, using
it both as a source for external talent, such as video editors and
designers, and as a medium to further monetize their social media
presence. A number of services on Fiverr relevant to content
creators, such as social media marketing and thumbnail design, saw
a spike in demand in the last year, while searches for “TikTok
video editing” increased by 73% in the span of 6 months. As the
creator economy evolves, many influencers have been able to expand
their scope of opportunities, leveraging their online presence to
move beyond brand partnerships and sponsored content to start their
own businesses.
“Opportunities for digital creators have bloomed in the last few
years, especially as they leverage the growth of their audiences to
launch businesses,” said Alan Gray, Senior Research Psychologist at
Tailify. “Community-building and team collaboration, along with an
entrepreneurial mindset, lie at the core of what makes many
influencers find success as business founders.”
To find out how Fiverr’s Creator Economy Guide can help your
business, click here.
About Fiverr
Fiverr’s mission is to revolutionize how the world works
together. We exist to democratize access to talent and to provide
talent with access to opportunities so anyone can grow their
business, brand, or dreams. From small businesses to Fortune 500,
over 4 million customers worldwide worked with freelance talent on
Fiverr in the past year, ensuring their workforces remain flexible,
adaptive, and agile. With Fiverr’s Talent Cloud, companies can
easily scale their teams from a talent pool of skilled
professionals from over 160 countries across more than 600
categories, ranging from programming to 3D design, digital
marketing to content creation, from video animation to
architecture. Don’t get left behind - come be a part of the future
of work by visiting fiverr.com, read our blog, and follow us on
Twitter, Instagram, and Facebook.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230323005087/en/
Molly Nolan press@fiverr.com
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Jun 2024 to Jul 2024
Fiverr (NYSE:FVRR)
Historical Stock Chart
From Jul 2023 to Jul 2024