Fiverr Launches New B2B Hero Ad Campaign “Team Up”, Highlighting the Platform as a Talent Access Solution for Larger Businesses
August 09 2022 - 8:00AM
Business Wire
New ads spotlight the benefits of embedding
freelancers into workforces, as more businesses look towards
working with flexible, remote talent
Fiverr International Ltd., (NYSE: FVRR), the company that is
revolutionizing how the world works together, announced the release
of a new hero campaign, “Team Up.” The new set of ads are a first
for the company, as it targets much of its marketing and
advertising to focus on mid to large sized businesses. The new
business-to-business (B2B) approach comes as a result of an
increasing number of companies flexing their in-house talent with
freelance talent to increase adaptability, productivity and manage
scalability.
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the full release here:
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Fiverr's "Team Up" campaign is a new set
of ads that highlight how businesses can benefit from incorporating
freelance talent into their workforce. (Photo: Business Wire)
According to a recent survey by Deloitte and MIT Sloane Business
Management Review, 74 percent of business leaders believe that
effective management of “external workers” - including freelancers,
contractors, etc. - is critical to an organization's success.
Furthermore, 93 percent of managers view some “external workers” as
part of their organization’s workforce - however, only 30% agree
their organization is sufficiently prepared to manage a workforce
that will rely on more external contributors.
“Freelancers have always been flexible and adaptable by nature,
which makes them well positioned to be an essential solution for
businesses grappling with an ever-changing workforce,” said Gali
Arnon, Chief Marketing Officer at Fiverr. “Fiverr is already the
leader in helping companies access freelance talent, and this new
campaign shines a light on new and innovative ways to integrate
that talent into teams and larger workforces. Our Talent Cloud
solution provides on-demand access for companies to expand their
teams at scale. We’re excited for this expansion of our target
audience - to include larger businesses - and to see how these
companies take advantage of this growing freelance workforce,
especially during times of economic uncertainty.”
The “Team Up” hero video leads viewers into an office setting
where employees are celebrating a farewell party for Marco, who
turns out to be a remote freelancer on Fiverr and not an in-office
employee. The concept and creative for “Team Up” was developed
in-house from Fiverr’s creative team, a company-first compared to
its previous brand campaigns, with additional assets provided by
Fiverr talent.
“With this new campaign, we were able to draw on our own rich
pool of in-house talent, from creative and art direction, visual
design, motion design, and copywriters,” said Nadav Barkan, Vice
President of Design at Fiverr. “The outcome was incredible, and
similarly with our previous campaigns, we were able to leverage
talent from the Fiverr platform for a variety of services,
including voiceover artists, translators, and storyboard
artists.”
In addition to the 60-second hero ad, the spot will also be
repurposed for performance and acquisition campaigns, as well as
other short form videos highlighting the wide-ranging skilled
talent for hire on Fiverr. The campaign will also be localized for
the U.K, Australia, Germany, France and Spain.
To see the full ad and learn more about Fiverr’s “Team Up”
campaign, click here.
About Fiverr
Fiverr’s mission is to revolutionize how the world works
together. We exist to democratize access to talent and to provide
talent with access to opportunities so anyone can grow their
business, brand, or dreams. From small businesses to Fortune 500,
over 4 million customers worldwide worked with freelance talent on
Fiverr in the past year, ensuring their workforces remain flexible,
adaptive, and agile. With Fiverr’s Talent Cloud, companies can
easily scale their teams from a talent pool of skilled
professionals from over 160 countries across more than 550
categories, ranging from programming to 3D design, digital
marketing to content creation, from video animation to
architecture. Don’t get left behind - come be a part of the future
of work by visiting fiverr.com, read our blog, and follow us on
Twitter, Instagram, and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20220809005197/en/
Holly Steffy press@fiverr.com
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