AUBURN HILLS, Mich.,
Oct. 5, 2020 /PRNewswire/ --
- Ram introduces new 2021 Ram 1500 Limited Longhorn 10th
Anniversary Edition – luxurious capability inspired by the
Southwest
- Limited Longhorn replaces Laramie Longhorn and the 10th
Anniversary Edition is an available special package
- Class-leading interior with premium materials: real wood,
leather and metal trim
- 2021 Ram 1500 is the benchmark for performance, capability,
technology and luxury
Ram today is commemorating the pinnacle of southwestern luxury
by unveiling the new 2021 Ram 1500 Limited Longhorn 10th
Anniversary Edition pickup truck.
The Ram 1500 Limited Longhorn 10th Anniversary Edition joins the
lineup and raises the world's benchmark again for upscale pickup
trucks.
"The new 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition
is a tip of the Stetson to 10 years as a stand-alone brand building
the best trucks, featuring the ultimate combination of capability,
luxury and refinement," said Mike Koval
Jr., Head of Ram Brand. "Truck buyers in this rarified air
expect to see and feel the highest quality materials, and the
Limited Longhorn 10th Anniversary Edition is another example of how
we deliver the most luxurious pickups in the industry."
Layered with premium materials, the Limited Longhorn 10th
Anniversary Edition carries on iconic features and design cues,
such as the antique pocket watch, hand-tooled leather cowboy boots
or a horseman's saddle, first seen in Laramie Longhorn models.
Other authentic and premium materials include the wood, metal and
leather elements that combine to deliver a level of luxury only
seen in a Ram truck.
Ram 1500 Limited Longhorn models are distinguished externally by
a chrome-slat grille and header surrounding the premium LED lamps
with Adaptive Front-lighting System (AFS). Chrome bumpers, tow
hooks and side steps (power optional) come standard. A Limited
Longhorn 10th Anniversary Edition tailgate badge, multi-function
tailgate and new 20-inch wheels are offered with a variety of
finishes.
Inside, the Ram 1500 Limited Longhorn 10th Anniversary Edition's
interior is another summit in the light-duty lineup that already
boasts the pinnacle of luxury and refinement. Segment-exclusive,
leather-wrapped dashboard, new suede door bolsters and leather
bolster seat inserts with a Laser Filigree detail highlight a
southwestern style. Other unique details, such as a Mountain Brown
interior color with hammered metal aluminum liquid graphite
accents, 10th Anniversary Edition cluster graphic and badge, a
Gloss Black shifter center cap with silver on stripe, metal pedal
kit and a brushed-zinc antique badge flush with the console lid,
give the Limited Longhorn 10th Anniversary Edition a well-crafted,
high-quality feel and appearance.
The 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition is
available with the 5.7-liter HEMI® V-8 or 3.0-liter EcoDiesel
engine. A Crew Cab body configuration is standard with a
5-ft.-7-in. or 6-ft.-4-in. bed length available.
Ram 1500 Limited Longhorn 10th Anniversary Edition's
Manufacturer's Suggested Retail Price (MSRP) starts at $56,870, plus $1,695 destination.
New 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition
models are on sale now.
Ram Truck Brand
In 2009, the Ram Truck brand launched
as a stand-alone division, focused on meeting the demands of truck
buyers and delivering benchmark-quality vehicles. With a full
lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram
brand builds trucks that get the hard work done and families where
they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Towing capacity of 35,100 lbs. with Ram 3500
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by global
automaker Fiat Chrysler Automobiles. For more information regarding
FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
Follow Ram and FCA news and video on:
Company blog:
http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks and
https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks and
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks and
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and
www.youtube.com/fcanorthamerica
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