Guillaume Jesel Promoted to President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development
September 26 2022 - 3:00AM
Business Wire
Today, The Estée Lauder Companies (NYSE: EL) (“ELC”) announced
that Guillaume Jesel has been promoted to President, Global Brands,
TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development,
effective immediately. Guillaume will report to Jane Hertzmark
Hudis, Executive Group President and also to Tracey T. Travis,
Executive Vice President and Chief Financial Officer in her role of
overseeing the company’s mergers and acquisitions strategy, for
Guillaume’s Luxury Business Development responsibilities.
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Guillaume Jesel has been promoted to
President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and
Luxury Business Development (Photo: Business Wire)
In this new position, Guillaume will continue to oversee TOM
FORD BEAUTY and also be responsible for the overall strategic
direction, global development, management and growth of BALMAIN
BEAUTY. Guillaume will work closely with the leadership of BALMAIN
to translate its visionary creative into a winning luxury beauty
brand globally. In addition to his newly expanded brand leadership
responsibilities, Guillaume will continue to play a key role in
prospective acquisitions and investment strategy for ELC’s luxury
business development.
“Guillaume’s exceptional understanding of aspirational luxury
and his strong brand strategy expertise have been instrumental to
the success of TOM FORD BEAUTY,” said Ms. Hertzmark Hudis. “This
makes him well-positioned to oversee our new luxury brand, BALMAIN
BEAUTY.”
With regards to this appointment, Olivier Rousteing, Creative
Director of BALMAIN said, “Guillaume is one of the most creative
and passionate executives that I have seen in the industry today
and I know he will help build BALMAIN BEAUTY into a global beauty
brand for all.”
Guillaume’s elevation to President, Global Brands, recognizes
his tremendous talent in building coveted brands and hero
franchises. With TOM FORD BEAUTY for the past eight years,
Guillaume spearheaded iconic innovation and strategically expanded
the brand’s reach around the world, firmly establishing TOM FORD
BEAUTY as a powerhouse in luxury beauty. Most recently as Global
Brand President since July 2016, Guillaume led the brand to achieve
strong net sales growth on a compound annual basis and
significantly improve ranking in each of global prestige fragrance
and makeup. A Global General Manager for TOM FORD BEAUTY, who will
report to Guillaume, will be announced at a later date.
Prior to leading TOM FORD BEAUTY, Guillaume spent a decade with
M·A·C Cosmetics, where he contributed to propelling the brand to
the #1 ranking in global prestige makeup. Guillaume also served in
a number of other senior roles since joining ELC in 2000, including
Vice President, Global Makeup Marketing, Estée Lauder, and Senior
Vice President, Global and North America Marketing, M·A·C
Cosmetics. At Estée Lauder, he led a collaboration with Tom Ford to
create limited-edition collections that served as a precursor to
the standalone TOM FORD BEAUTY.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies (“ELC”) is one of the world’s leading
manufacturers, marketers and sellers of quality skin care, makeup,
fragrance and hair care products. The company’s products are sold
in approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and
bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, Aerin Beauty, Le
Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, Kilian Paris,
Too Faced, Dr.Jart+, and the DECIEM family of brands, including The
Ordinary and NIOD.
About TOM FORD BEAUTY
TOM FORD BEAUTY is a complete collection of iconic fragrances,
sensuous color, and high-performance skin treatments that empower
anyone to amplify their individuality, enhance their beauty, and
achieve bold modern glamour.
About BALMAIN
For more than ten years, BALMAIN’s Creative Director, Olivier
Rousteing, has been inventively building upon Pierre Balmain’s
extraordinary legacy, while always remaining true to his own
determination to design clothes that reflect the way his inclusive,
powerful, and global BALMAIN customer wishes to live today. The
result is a unique and instantly recognizable BALMAIN silhouette,
style and attitude that highlights the singular craftsmanship of
the house’s celebrated ateliers, while consistently referencing a
rich Parisian heritage. For more information, please visit
balmain.com.
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