Estée Lauder Signs Model of the Moment and Social Media Phenomenon Kendall Jenner
November 15 2014 - 10:51AM
Business Wire
The Estée Lauder brand today announced that it has signed
Kendall Jenner, fashion’s new breakout star and social media
sensation. Kendall will appear in digital, TV and print advertising
campaigns and play an active role in creating social media content
that will live on Estée Lauder’s channels as well as her own.
Behind the scenes on an Estée Lauder ad
shoot with Kendall Jenner. Photo courtesy of Estée Lauder (Photo:
Business Wire)
“Bridging the worlds of high fashion, entertainment and social
media, Kendall is a modern beauty who represents a whole new
generation of women who live, breathe and share beauty, fashion and
life 24/7, on their own terms, in a visually compelling way,” said
Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is
the ultimate instagirl, and we are excited to leverage her image,
voice, energy and extraordinary social media power to introduce
Estée Lauder to millions of young women around the world.”
"It honestly feels like a dream to represent such an iconic
beauty brand — it is an incredible honor and quite humbling," said
Kendall Jenner. "I found out when I was backstage at Paris fashion
week, and all this time I've had to keep the news top secret. I am
so excited to share it now and be part of Estée Lauder."
Kendall has an astounding social media following of over 30
million fans across Instagram, Twitter and Facebook, placing her as
the number one model on social media1 with a fast-growing global
audience. In the last year, Kendall has also experienced a meteoric
rise in the beauty and fashion arena, marked by the Estée Lauder
signing as well as a 13-page fashion feature in the December issue
of American Vogue shot by Patrick Demarchelier.
Kendall made her fashion week debut in February, walking in Marc
Jacobs's fall/winter 2014 show. Her haute couture debut at Chanel
quickly followed, as did her first high-profile advertising
campaign for Givenchy fall/ winter 2014. She has since walked for
leading designers such as Balmain, Dolce & Gabbana and Fendi,
and graced the red carpets of the world’s most fashionable events
including the Met Gala, Cannes Film Festival and MTV Video Music
Awards.
Kendall has already worked with some of the industry's most
influential fashion photographers such as Patrick Demarchelier,
Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has
appeared in magazines from the avant garde Love to fashion bible
Vogue Paris, W and an eight-page editorial in Interview that
crashed its website when it went live.
Kendall is a long-time supporter of the Ryan Seacrest
Foundation, a non-profit 501(c)(3) organization dedicated to
inspiring today’s youth through entertainment and education focused
initiatives.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies
Inc. Sold in more than 150 countries and territories, Estée Lauder
is known for technologically advanced, high-performance products
with a reputation for innovation, sophistication, glamour and
superior quality. Estée Lauder produces some of the world’s most
iconic skincare, makeup and fragrance products, which are loved by
women around the world.
________
1 Models.com
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141115005011/en/
Estée LauderTara Eisenberg,
212-572-4337ELpress@estee.comorTwitter:@esteelauder
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