Origins Debuts “On The Road With Origins” Documentary Short
September 16 2014 - 12:09PM
Business Wire
Travelers Traverse Three Continents to
Uncover Nature’s Powerful Ingredients
Origins, a beauty brand powered by nature and proven by science,
debuts On the Road with Origins, a short film chronicling a
creative journey across three continents, exploring local cultures
and uncovering the remarkable power of nature.
Documented by visual storytellers Ann Street Studio, the
film follows four-time cookbook author, Candice Kumai, and
travel writer, Kim Mance, on a 13-day, 30,000 mile journey
in search of the powerful anti-aging ingredients found in Origins
new Plantscription™ Anti-aging power serum. Combining a love of
wanderlust with the provenance of ingredients, they explore the
lush landscapes of France, Australia and Ghana in search of
crithmum maritum, bamboo, pea extract and anogeissus.
“We are very excited to premiere On the Road with Origins, which
stirs our imagination by bringing to life the beauty and strength
of nature around the world through the medium of film,” said
Stephane de la Faverie, Senior Vice President, General Manger, for
Origins, Ojon and Darphin at the Estée Lauder Companies. “This
first-person narrative captures the essence of the journey and is
rooted in our brand’s mission to never stop discovering.”
Through rich imagery and storytelling, Candice and Kim travel to
the sources of the product’s potent ingredients in their natural
habitats and uncover their local and cultural histories. In the
picturesque village full of stone cottages on the coast of
Brittany, France, they search among the rocks for crithmum maritum,
a plant that began as algae before making its way onto land.
Exploring Australia’s vast outdoors and native wildlife, they
stroll through a forest of nutrient-dense bamboo to discover uses
in the local dishes. The hosts then harvest and sample fresh,
antioxidant-rich peas dating back to ancient Egypt.
Candice and Kim head to the rugged coast and forests of Ghana in
search of the ancient anogeissus tree, also known as Siiga, or “the
soul.” The verdant surroundings prove to be a feast for the eyes
and mouth as the travelers sample local cuisine and learn about the
tree’s ancient healing properties.
Since its introduction in 1990, Origins has been a pioneer
committed to the planet and the people who populate it. With nearly
25 years of research and innovation, Origins has been harnessing
the power of nature through the discovery and use of potent
ingredients that deliver advanced skincare results.
On the Road with Origins is the latest installment of the
brand’s “Discover” video series and the first to be shot in the
perspective of the traveler. View and share the film
http://www.origins.com/DiscoverPlantscription.
Join the conversation at #DiscoverOrigins @OriginsUSA on
Instagram, @Origins on Twitter and Facebook.com/Origins.
About Origins
Our mission at Origins is to create high-performance natural
skincare that is powered by nature and proven by science. We use
potent plants, organic ingredients and 100% natural essential oils.
Our long-standing commitment to protect the planet, its resources
and all those who populate it is reaffirmed by our earth and animal
friendly practices, packaging and policies.
Plantscription™ Anti-aging power serum harnesses the power of
ingredients from nature to visibly correct the signs of aging. It
is available at Origins Retail Stores, department stores and on
www.origins.com for $59.50.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140916006396/en/
For OriginsTrenesa Danuser, 212-572-4423tdanuser@estee.com
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