New DIRECTV Blimp to Light up the Skies in 2014
March 03 2014 - 2:56PM
Business Wire
Van Wagner unveils new Lightship equipped with
the world's only 2,100 sq. ft. LED Lightsign screen
Blimpologists will soon have a new, more advanced species to
study as they scan the skies this spring. The DIRECTV blimp adorned
with new, high-tech plumage – the world’s only 2,100-square-foot
LED Lightsign screen – began its annual tour March 1.
The new DIRECTV Blimp features the
world's only 2,100-square-foot LED Lightsign screen. (Photo:
Business Wire)
DIRECTV’s aerial ambassador remains the only airship in the
world equipped with this one-of-a-kind Lightsign technology
featuring 4,200 LED boards and 235,200 LEDs. The new ship will have
a GPS system and webcam to capture footage throughout the blimp’s
travels. The newly upgraded systems will allow the DIRECTV blimp to
operate with greater daytime brightness and visibility.
“The DIRECTV blimp has been a prominent fixture at many of the
nation’s largest sporting events since 2007,” said Jon Gieselman,
SVP, Marketing and Advertising for DIRECTV. “But this new
technology-rich airship will be a far more spectacular sight in the
sky and is sure to stop people in their tracks as they look up at
this amazing new sight.”
The new DIRECTV blimp will also host various children’s
charities, providing patients a temporary break from serious
medical conditions and a once-in-a-lifetime experience onboard the
blimp.
“We’ve been hard at work for more than a year making this new
DIRECTV blimp the most sophisticated, eye-popping aerial media
platform anyone has ever seen,” said John Haegele, CEO, Van Wagner
Airship Group. “We believe the new airship will make a statement
about DIRECTV’s technological excellence and unparalleled TV
viewing experience as it travels to cities and major events across
the U.S. throughout the year.”
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of
digital television entertainment services, delivering a premium
video experience through state-of-the-art technology, unmatched
programming and industry-leading customer service to more than 37
million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 20 million customers access to more than 190 HD
channels and Dolby-Digital® 5.1 theater-quality sound, access to
exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award
winning technology and higher customer satisfaction than the
leading cable companies for 13 years running. DIRECTV Latin
America, through its subsidiaries and affiliated companies in
Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television
experience to more than 17 million customers. DIRECTV sports and
entertainment properties include two Regional Sports Networks
(Rocky Mountain and Pittsburgh), and minority ownership interests
in Root Sports Northwest and Game Show Network. For the most
up-to-date information on DIRECTV, please visit
www.directv.com.
About Van Wagner
Van Wagner Communications is a leading integrated media
company with specialized expertise in the out-of-home advertising
industry – from billboard and experiential, to aerial and in-venue
sports marketing. With operations in New York, Los Angeles,
Washington, D.C., Boston, Chicago, San Francisco, Las Vegas and
Miami, sports properties in more than 40 states and blimps on four
continents, Van Wagner serves world-class advertisers with unique
advertising and branding opportunities the United States and
internationally. For more information, visit
www.vanwagneraerial.com, Like us on Facebook and follow @VanWagner
on Twitter.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140303006452/en/
Media:Laundry ServiceShayna Pilnick,
646-385-8272pilnick@247laundryservice.com
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