Canada Goose Welcomes Alfredo Cunanan Mendoza Tan as Chief Digital & Information Officer
July 12 2024 - 7:00AM
Business Wire
Alfredo will oversee all consumer-facing
digital platforms, as well as IT, Digital Media & Marketing and
Consumer Insights
Canada Goose Holdings Inc. (NYSE, TSX: GOOS) announced today
Alfredo C. M. Tan as our new Chief Digital & Information
Officer, effective August 7, 2024. Alfredo takes over for Matt
Blonder who will be departing Canada Goose.
As Chief Digital & Information Officer, Alfredo C. M. Tan
will be responsible for the strategy, implementation and adoption
of all consumer-facing digital platforms. He will drive the brand’s
digital capabilities and lead the teams responsible for developing
the company’s digital roadmap across digital sales channels, as
well as the company’s IT, Digital Media & Marketing, and
Consumer Insights. Alfredo and his team will also be responsible
for Canada Goose’s future Data and AI Strategy to enhance
commercial and enterprise performance.
“Alfredo brings significant global experience and a proven
track-record harnessing the power of technology to transform
consumer experiences and deliver results,” said Dani Reiss,
Chairman and CEO, Canada Goose. “I am confident in Alfredo's
abilities to accelerate our organization's digital capabilities,
drive operating efficiencies across the value chain, and enhance
our customers’ omnichannel shopping experience.”
Alfredo joins Canada Goose most recently from Loblaw Companies
Ltd where he was the Senior Vice-President & Managing Director
of the Retail Media division. Alfredo was a pioneering leader at
Meta Platforms, joining as one of the first 1000 employees globally
and helping to transform it into a global media and technology
leader. Previously, he was the Senior Vice-President of Strategy,
Data & Digital Products at Rogers Sports & Media. Alfredo
was also the first Chief Digital Officer & Chief Innovation
Officer at WestJet Airlines.
“I’m incredibly excited to join Canada Goose, a global leader in
Canadian luxury with an authentic heritage and commitment to
craftsmanship,” said Alfredo, incoming Chief Digital &
Information Officer, Canada Goose. “I believe there is tremendous
opportunity ahead for Canada Goose as we leverage technology to
deliver world class experiences and contribute to the growth of
Canada Goose globally.”
About Canada Goose
Canada Goose is a performance luxury outerwear, apparel,
footwear and accessories brand that inspires all people to thrive
in the world outside. We are globally recognized for our commitment
to Canadian manufacturing and our high standards of quality,
craftsmanship and functionality. We believe in the power of
performance, the importance of experience, and that our purpose is
to keep the planet cold and the people on it warm. For more
information, visit www.canadagoose.com.
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