Chariton Valley Commits To Protecting All Customers From Growing Cybersecurity Threats With Calix ProtectIQ Home Network Security
July 14 2022 - 12:30PM
Business Wire
The Midwestern broadband service provider is on
track to more than double its customer connections by leveraging
the full power of the Calix Revenue EDGE platform to roll out the
turnkey, managed home network solution, ProtectIQ, at no
additional cost to customers
Calix, Inc. (NYSE: CALX) announced
today that Chariton Valley Telephone Corporation (Chariton Valley)
expects to double its customer connections after providing
ProtectIQ® home network security to all customers at no
cost. Chariton Valley leverages the full power of Calix Revenue
EDGE to transform its value proposition and improve the customer
experience. In May, the 70-year-old broadband service provider
(BSP) launched ProtectIQ, part of Calix Revenue EDGE Suites,
as it continues to roll out GigaSpire® BLAST systems across its
Midwestern communities. In a climate of increased cybersecurity
concerns, Chariton Valley has equipped all GigaSpire BLAST
customers with effortless access to robust home network security.
In doing so, the BSP increases customer loyalty across rural
regions and nearby cities in north-central and northeast Missouri.
Many Chariton Valley customers have sophisticated internet
habits—half identify as gamers and almost 40 percent work from
home. By evolving its value proposition, the innovative BSP has
also fortified itself against billion-dollar market cap competition
in Palmyra and Hannibal. In its first two months of offering
ProtectIQ to all customers, Chariton Valley blocked more
than 48,000 web threats, intrusions, malware, and viruses from
entering home networks—proving the immediate value of its
investments.
The comprehensive Revenue EDGE platform enables BSPs of all
sizes to easily and quickly launch differentiating turnkey, managed
offerings. Chariton Valley continues to evolve its value
proposition and strengthen its growing customer connections by:
- Transforming its business to help communities thrive for
decades. Chariton Valley is on track to complete a historic
five-year, $42 million fiber-to-the-home (FTTH) buildout in its
member service territory, and another $40 million in expansion
opportunities next year by leveraging the secure broadband access
network platform, Calix Intelligent Access EDGE™. In May, it began
rolling out turnkey, managed offerings in EDGE Suites, starting
with ProtectIQ, recently recognized by the cybersecurity
industry as “Best in Anti-Phishing, Network Security &
Management,” at no cost to its customers. As a result, Chariton
Valley blocked thousands of web threats in only two months—further
proving the value of its investment in the region.
- Creating internet experiences that grow with customers’
needs. After the successful rollout of ProtectIQ,
Chariton Valley is now taking a targeted approach to introduce its
second EDGE Suite, the advanced parental controls in
ExperienceIQ®. Calix-partnered BSPs have seen a 178 percent
increase in people using ExperienceIQ since the beginning of
the year. Both ProtectIQ and ExperienceIQ are
accessed through the BSP’s branded subscriber-facing mobile app,
built on CommandIQ®, giving customers more control over
their home networks.
- Leveraging data and insights to offer services that meet
each customer’s unique needs. Using the insights and analytics
in Calix Marketing Cloud (Marketing Cloud), even a small BSP like
Chariton Valley can successfully leverage data for segmenting and
targeting. For example, Chariton Valley uses Marketing Cloud to
uncover which of its customers are most likely to need the advanced
parental controls of ExperienceIQ. Now their marketing team
can quickly identify the right people for the new service. This
enables Chariton Valley to get maximum ROI from every dollar
invested in marketing.
“As a member-owned organization, the customer experience informs
everything we do,” said Kirby J. Underberg, president and chief
executive officer at Chariton Valley. “Chariton Valley is committed
to the region’s future—the investment we made building a secure
fiber network will benefit people living in north-central and
northeast Missouri for the next three decades. However, we also
understand that we are responsible for protecting our customers
from the increasing threat of digital dangers that come along with
the positive generational impact of secure, fast Wi-Fi. By adding
critical services like home network security and advanced parental
controls, we will continue to invest in our customers by providing
superior internet experiences long after the latest deals from our
competitors expire.”
Along with ProtectIQ and ExperienceIQ, EDGE Suites
also includes connected home camera security systems (Arlo Secure).
Additionally, Calix is launching two new managed offerings this
summer: social media monitoring (Bark) and connected device
protection (Servify Care).
“Chariton Valley’s incredible first two months offering
ProtectIQ to all customers underlines why today’s successful
broadband business must be about more than just fast Wi-Fi,” said
Matt Collins, executive vice president of commercial operations and
chief marketing officer at Calix. “ProtectIQ has helped BSPs
of all sizes block millions of digital threats in 2022. The
Missouri-based market leader competes against a billion-dollar
market cap company and wins because it leverages the full power of
the Revenue EDGE platform to easily and quickly launch turnkey,
managed offerings like ProtectIQ that improve the customer
experience. We look forward to supporting Chariton Valley’s
continued growth as they evolve their value proposition to reflect
their commitment to protecting customers in north-central and
northeast Missouri.”
Learn more about how ProtectIQ, ExperienceIQ, and
the growing list of turnkey, managed offerings in Revenue EDGE
Suites help BSPs of all sizes improve the customer experience and
grow their businesses.
About Calix
Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms
enable service providers of all types and sizes to innovate and
transform. Our customers utilize the real-time data and insights
from Calix platforms to simplify their businesses and deliver
experiences that excite their subscribers. The resulting growth in
subscriber acquisition, loyalty, and revenue create more value for
their businesses and communities. This is the Calix mission: to
enable broadband service providers of all sizes to simplify,
excite, and grow.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
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Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: investorrelations@calix.com
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