ST. LOUIS, April 22, 2020 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE: BBW) today announced that it has launched a
new online program called WORKSHOP WEDNESDAYS, offering kids and
families entertainment and other activities to inspire play,
creativity and connection while at home due to the unprecedented
circumstances surrounding the COVID-19 pandemic.
Build-A-Bear Provides Family-Focused Activities Each
Week
Families can join Build-A-Bear each week for WORKSHOP WEDNESDAYS,
an online resource that provides a variety of activities and ways
to stay entertained throughout the week. Each Wednesday,
Build-A-Bear will provide new, fun activities for the whole family,
including recipes for easy-to-make snacks, DIY-craft ideas,
coloring sheets, story time, games and more! Share your
creations with #WorkshopWednesdays or upload directly to
www.buildabear.com/celebearate for the chance to be featured
on buildabear.com or the Build-A-Bear social channels.
Families can also tune into Build-A-Bear Radio, available
exclusively on iHeart Radio, or the Build-A-Bear YouTube
channel. Fun for the whole family, Build-A-Bear Radio
features today's top music hits and fun segments such as Story
Time and ABearica's Countdown, a weekend round-up
featuring the most popular hits from the past week. Kids can
also join Lindsay & Erynn for surprises, challenges, fashion
and more in The Workshop or follow their furry friends'
adventures in Bearville Alive! on YouTube.
For those missing trips to their local workshop, the online Bear
Builder brings the fun of the Workshop home! The Bear Builder
has enhanced features that simulate the in-store experience,
allowing Guests to pick their new furry friend, add scents &
sounds, dress them, and even make a special wish on the heart,
whether for themselves or as a gift for someone from whom they are
currently apart.
Build-A-Bear President & CEO, Sharon
Price John commented, "Families around the world are
adjusting to extended time at home and are looking for ways to stay
active, connected and entertained. Build-A-Bear has been a
source and outlet for creativity, imagination and fun since we
opened our first store more than 20 years ago. With WORKSHOP
WENDESDAYS, we hope to continue to deliver what families have come
to expect from Build-A-Bear, starting with our innovative online
resources and continuing with unique in-store activities when we
are able to reopen our physical stores. We firmly believe in the
importance of the comfort and security that furry friends can
provide during stressful times, especially for children, and we are
committed to our mission to "add a little more heart to life"
during these unprecedented times."
Send a Hug to Someone You Love
From annual birthday celebrations to lifetime milestone moments
like graduations, the COVID-19 pandemic has caused many events to
be delayed or celebrated in entirely new ways. The
Build-A-Bear Giftshop offers the perfect way to celebrate these
important moments by sending a furry friend to commemorate a
special day and tell someone that they are cared for.
A great idea for any occasion, the gift of a teddy bear hug is a
special way to stay connected to the people you love.
Build-A-Bear furry friends are customizable for each unique gift
recipient and become a special delivery perfect for everyone.
Gifts can be made even more memorable by including a Record-A-Sound
with a personal voice-recorded message or with customized
embroidery on select items!
Build-A-Bear Foundation Gives Teddy Bear Hugs to Those Who
Need Them Most
As families continue to adjust to life at home, parents may be
struggling to explain the situation to their children.
Studies consistently show that teddy bears can be helpful to
children in handling emotions and limiting stress. A teddy
bear is always there and can provide stability and understanding
for a child who is struggling to understand the COVID-19 pandemic
and helping that child to navigate uncertainty and anxiety. Even
for adults, there is evidence that the hug of a favorite teddy bear
brings comfort.
Build-A-Bear Foundation believes that teddy bears are important
in these times, bringing people of all ages a sense of
comfort. In support of its mission to add a little more heart
to life by sharing hugs and making days a little bit brighter for
those in need, the Foundation has committed to donating at least
50,000 teddy bears in 2020.
In addition to donations of furry friends, the Foundation has
donated more than $250,000 to
COVID-19 relief efforts. Guests can further support these
initiatives and the COVID-19 response by donating to Build-A-Bear
Foundation online or purchasing a Hearts 'n' Hugs
Teddy. For every Hearts 'n' Hugs Teddy
purchased, Build-A-Bear Workshop will donate a teddy bear to
Build-A-Bear Foundation for a child impacted by COVID-19.
About Build-A-Bear®
Build-A-Bear is a global brand kids love and parents trust that
seeks to add a little more heart to life. Build-A-Bear Workshop has
over 500 stores worldwide where Guests can create customizable
furry friends, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, third party retail locations and franchise stores
in Africa, Asia, Australia, Europe, Mexico, the Middle
East and South America.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section of
buildabear.com.
About Build-A-Bear Foundation
Build-A-Bear Foundation
seeks to add a little more heart to life by sharing hugs
and making days a little bit brighter for those in need, with
a focus on children and families. A 501(c)3 organization,
Build-A-Bear Foundation is guided by the belief in the power
of hugs and the simple comfort of having a furry friend by your
side. The Foundation supports its mission with financial
donations as well as providing furry friends to organizations
that support children's health & wellness, disaster relief, and
children in need. Build-A-Bear Foundation is committed
to sharing teddy bear hugs and spreading happiness around the
world. For more information, please visit
www.buildabearfoundation.org.
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SOURCE Build-A-Bear Workshop