Code Corporation Expands North American Channel Program to Meet the Growing Demand for Data Capture and Barcode Scanning Technology
January 05 2022 - 6:00AM
Business Wire
Code Corporation, a global leader in barcode scanning and data
capture technologies, today announced it is enhancing and expanding
the Code Alliance partner program to align with and empower its
partners’ capabilities and business models and accelerate their
profitability.
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Code Corporation has updated and expanded
its North American Channel Program, Code Alliance to meet the
growing demand for data capture and barcode scanning
technology.
“Innovation is in the DNA of Code Corporation, and we are
bringing that to the surface as we unveil several updates to the
Code Alliance partner program,” said Emily Scales, Senior Channel
Marketing Manager. “Our executive team has shown an incredible
commitment to our partner program by heavily investing in the
program. Because of this support, we can deliver our partners the
most easy-to-use program in the industry with personalized
benefits, engineered to enhance partner knowledge, profitability
and success.”
Enhancements to Code Alliance include a new structure that
supports three separate programs consisting of a Selected Reseller,
National and Code’s first-ever ISV program.
The Selected Reseller program is tailored to resellers working
through distribution and with a lower yearly revenue commitment.
The Reseller program provides multiple VAR levels and includes
robust incentives, discounts, training and marketing support.
The Code Alliance National program includes an expanded
portfolio of discounts, incentives, technical support, promotions
and marketing support, including an assigned strategic channel
manager for partners with a substantial revenue commitment and
year-over-year growth.
The new ISV program highlights Code’s commitment to all partners
in the channel, providing support and incentives previously
untapped to these valued partners.
Scales said she is also proud to announce a new Partner Portal
with access to exclusive resources including a new learning
management system (LMS) that will be available near the end of Q1.
This LMS platform will be a one-stop-shop for learning and training
on Code’s products and solutions. As with all aspects of the
program, the LMS is aligned with enhanced rewards and incentives to
further build partner relationships.
By putting partners’ needs first, Code Alliance helps them grow
and succeed with support and access to a globally leading portfolio
of data capture and barcode scanning technology. These innovations
empower Code’s partners to differentiate themselves and stand above
the competition by elegantly solving highly complex customer
challenges.
For more information and to apply for Code Alliance, please
visit https://codecorp.com/partners/code-alliance.
About Code Corporation
Code Corporation is part of the Brady Corporation (NYSE: BRC)
owned companies. For more than 20 years, Code Corporation has been
an industry pioneer, leader, and champion for data capture
innovation and has garnered more than 100 patents. By crafting and
continuing to perfect its unique decoding algorithms, Code and its
line of image-based scanning and decoding technology consistently
deliver unparalleled performance companies around the world depend
on every day. Code designs and manufactures a complete line of
market-leading hardware and software data capture solutions. Code
products are not only valued for providing a consistent level of
workflow efficiency year after year, but also for their ergonomic
design, durability, ease of customization, and seamless
integration. Code is headquartered in Salt Lake City, Utah with
offices in Boston and Amsterdam. For more, please visit
www.codecorp.com.
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Tim Rush Springboard5 801-208-1100 tim.rush@springboard5.com
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