The new brick-and-mortar location will offer
drinkers and culture seekers a fully immersive Truly experience led
by flavor and variety
BOSTON, May 19, 2022
/PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the
hard seltzer category, will officially open its first
brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. The fully immersive seltzer
taproom will offer drinkers and culture seekers innovative flavors
that push traditional seltzer boundaries, as well as an exciting
menu of seasonal shared plates. It will also feature live
entertainment from local up-and-coming musicians, comedians and
artists.
Truly fans are all about exploration and discovery, and as a
pioneer in innovation, Truly LA will deliver that in a way no one
else in the category has done before. The 8,000 square foot
indoor/outdoor taproom will bring Truly to life in a new, dynamic
way. From tasting exclusive new flavors from one of ten taps, to
indulging in the globally inspired food menu, or discovering new
cocktail-inspired seltzers that push traditional seltzer
boundaries, visitors from all walks of life can experience
everything Truly Hard Seltzer has to offer.
"Innovation and exploration are at the core of our mission at
Truly LA," said Operating Manager Bradford
Fullerton. "We are providing something entirely new for our
drinkers while creating a vibrant, fully immersive venue to attract
new fans and culture seekers."
Embedded in the heart of the downtown Los Angeles Arts District,
Truly LA is a cultural hub with local artist-commissioned murals
adorning the exterior and a regular calendar of entertainment in
the space. Art and creativity will thrive on the Truly LA stage,
which will feature intimate shows in partnership with Live Nation.
To bring visitors ongoing cultural entertainment, select
performances will be live streamed from the taproom to drinkers
around the world.
After almost a year of collaboration with design collaborative
Bergmeyer, Truly LA was "purposefully designed to galvanize the
connections between brand and consumer while setting the baseline
for an authentic hard seltzer experience," said Brian Perlow, Principal of Bergmeyer. "Truly LA
blurs the lines between the hardscape of the Arts District and a
lush outdoor garden area before transitioning to a bright and
inventive pavilion. This is where Truly Hard Seltzer is the star of
the show, tapping into the creative culture of the neighborhood and
engaging Truly drinkers in an experience that emphasizes
fresh-flavored adventure and discovery."
Truly LA is the twelfth of Boston Beer Company's hospitality
locations, joining the Sam Adams Taproom in Boston; the historic Sam Adams Brewery and
Taproom in the Jamaica Plain
neighborhood of Boston; the Sam
Adams Taproom in Cincinnati; four
Dogfish Head locations in Delaware
and one in Miami; the Angry
Orchard Innovation Cider House in Walden,
N.Y.; the Angel City Brewery in Los Angeles; and the Coney Island Brewery in
New York City.
Truly LA is located at 218 Traction Ave in Downtown Los Angeles, adjacent to the Angel
City Brewery. For more information, visit:
www.trulyhardseltzer.com.
About Truly Hard Seltzer
Since its inception in 2016,
Truly has been the most innovative brand in the category, breaking
the boundaries of what consumers expect from hard seltzer. Truly
believes no one is just one flavor, which is why its hard seltzer
is available in 31 total flavors: 12 delicious original flavors,
plus five flavors of Truly Lemonade, four flavors of Truly Iced
Tea, four flavors of Truly Punch, two flavors of Truly Extra and
four flavors of Truly Margarita. Truly is perfect for any occasion
from beach days to backyard barbecues and beyond. Additionally,
Truly has now entered the spirits category with Truly Flavored
Vodka, a premium vodka available in three flavors inspired by its
fan-favorite hard seltzer styles. To learn more about Truly, visit
www.trulyhardseltzer.com.
About Boston Beer Company
The Boston Beer Company,
Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer. The
Samuel Adams brand is currently recognized as one of the largest
and most respected American craft beer brands. Our portfolio of
brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard
Hard Cider and Dogfish Head Brewery, as well as other craft beer
brands such as Angel City Brewery and Coney Island Brewing. For
more information, please visit www.bostonbeer.com.
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SOURCE Truly Hard Seltzer