20 Minutes a Day of Primal Moves and Power Yoga
with No Equipment - Test Group Participants Lost up to 24lbs in Six
Weeks
The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the
“Company”), a leading health and fitness company, today announced
the launch of BODi LAVA, a new and transformational workout program
designed by BODi Super Trainer, Elise Joan. The program is now
available for customers to purchase and own digital access to all
30 workouts forever for just $59.95. The program will be added to
BODi’s subscription library in December 2024.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240627277633/en/
BODi by Beachbody Launches BODi LAVA, the
Perfect Summer Fitness Program with Super Trainer Elise Joan
(Photo: Business Wire)
WHAT IS BODi LAVA
BODi LAVA is a nonstop, 20-minute fusion of power yoga, primal
movement and bodyweight strength training that requires no
equipment. You won’t just get strong and lose weight, you’ll
improve range of motion, mobility, agility and help reduce joint
pain. It is both high intensity and low impact with the benefits of
weightlifting, cardio, agility, and flexibility workouts, all
without any equipment.
BODi Super Trainer Elise Joan has helped develop popular
programs 3 Week Yoga Retreat, Barre Blend, Pre & Post Natal
Barre Blend, FIRE & FLOW and the “I Am” meditation series and
continues to develop some of BODi’s top viewed LIVE streaming
classes on the BODi platform. With BODi LAVA, she has created the
ideal solution for anyone craving results in 20 minutes and a new
way of moving.
Like every new BODi program, BODi LAVA was tested in multiple
six-week rounds by approximately 50 people, all who has never
previously tried the program. The results exceeded BODi’s
expectations as people reliably lost 10-20lbs in six weeks,
including one participant who lost 24lbs with the program, a BODi
nutrition plan and drinking one of the company’s Shakeology
superfood nutrition shakes each day.
Anyone that consistently follows BODi LAVA for 20 minutes a day
and five days a week will burn calories, build strength, increase
flexibility, help reduce nagging aches and leave each workout
feeling empowered and energized.
PROGRAM DETAILS
BODi LAVA is a step-by-step, six-week experience that delivers
the full-body benefits of multiple training styles in 20 minutes to
maximize calorie burn, sweat, strength and mobility
improvements.
BODi LAVA workouts include multiple versions of the
following:
- Yoga Hybrid: an energetic combination of easy-to-follow
power yoga flow plus primal movements
- Core Control: a challenging balance-focused sequence
linking movement to breathing
- HIIT: to burn significant calories per minute through
high-intensity intervals of yoga and primal movement
- Endurance: high-repetition bodyweight strength moves for
muscular and cardio endurance
- Compound: alternates primal and yoga movements for a
simple yet challenging sequence
- Primal Hybrid: to expand mobility while strengthening
the entire body
- Agility: strength and multidirectional movement will
help build range of motion and performance
- Isometrics: holding poses alternating with flowing
movement for a full-body muscle burnout
- Metabolic Burn: next-level intervals combined with
stabilizing yoga flows for an intense workout
- Athletic Offroad: Elise Joan’s signature power yoga flow
to help improve balance, endurance, and mobility
Those who purchase BODi LAVA will also receive forever access to
15 additional workouts including five “Pre-Burn” Workouts to
help learn the moves ahead of starting the six-week program, six
“Bonus Burn” Workouts for quick 10-minute sessions targeting
Upper, Booty and Core that require more time and energy, and four
“Post-Burn” Workouts for extra cooldown and recovery.
A BODi LAVA free Sample Workout is available at
BODiPreviews.com.
COMMENTARY FROM LEADERSHIP
“I’ve been running BODi for over 25 years, and I know when we’ve
created a true summer blockbuster. BODi LAVA is the next big thing
in fitness,” said Carl Daikeler, CEO and Co-founder of BODi. “One
of the biggest requests I get from BODi users is to offer
convenient and fast options that build strength and promote healthy
weight loss while fitting into a busy schedule. BODi LAVA delivers.
I am so excited for this program that I’ll be personally doing it
starting July 1 and participating in a private Facebook group with
Elise and tens of thousands of customers. It’s going to be a
challenge and a great summer project for all of us.”
“BODi LAVA is the program I’ve been dreaming of offering and is
now a reality I can share with everyone,” said Super Trainer Elise
Joan. “With just 20 minutes a day, you’ll harness your own power,
sculpting a lean physique without any equipment. Over six weeks,
we’ll engineer your optimal body, introducing groundbreaking
movement patterns that transform you into an unstoppable force of
nature—both physically and mentally. You’ll love embracing the burn
and experiencing the transformation!”
PURCHASE DETAILS
BODi LAVA will be available for purchase at BODiLAVA.com on June
27, 2024, with no BODi Subscription required.
The program will be added to the BODi subscriber library in
December 2024.
For more updates, follow along on social media @BODi,
@BODiStories and with #WeAreBODi.
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating
structured step-by-step home fitness and nutrition programs for 25
years such as P90X, INSANITY and 21 Day Fix, plus the first premium
superfood nutrition supplement, Shakeology. Since its inception in
1999, BODi has helped over 30 million customers pursue
extraordinary life-changing results. The BODi community represents
millions of people helping each other stay accountable to goals of
healthy weight loss, improved strength and energy, and resilient
mental and physical well-being. For more information, please visit
TheBeachbodyCompany.com.
Safe Harbor Statement
This press release contains “forward-looking” statements
pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are statements other than historical fact
or in the future tense. These statements include but are not
limited to, statements regarding our business strategy, our plans,
and our objectives and future operations. Forward-looking
statements are based upon various estimates and assumptions, as
well as information known to us as of the date hereof and are
subject to risks and uncertainties. Accordingly, actual results
could differ materially due to a variety of factors. You can
identify these statements by the use of terminology such as
“believe”, “plans”, “expect”, “will”, “should,” “could”,
“estimate”, “anticipate,” “upon” or similar forward-looking terms.
You should not rely on these forward-looking statements as they
involve risks and uncertainties that may cause actual results to
vary materially from the forward-looking statements.
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