BASF hosts next generation of STEM leaders at Science Academy
September 04 2019 - 3:57PM
Twenty high school seniors selected from across North America
attended BASF’s Science Academy. The challenging two-week
residential program combines the worlds of chemistry and marketing
and was held at Fairleigh Dickinson University (FDU) in Florham
Park.
After completing a rigorous application process, program
participants used BASF’s chemistry to formulate personal care
products. They then developed and delivered a marketing strategy to
BASF executives and FDU academic leaders. The goal was to promote
the product to their target audience through research and planning.
By the end of Science Academy, the 20 high school seniors
transformed ideas into practical products.
“Students have the opportunity to follow their interests and get
fully immersed in science and marketing at BASF’s Science Academy,”
said Robin Rotenberg, Vice President of Corporate Communications
and Chief Communications Officer for BASF in North America. “We are
always looking for more professionals in the sciences and this
two-week program, as part of our STEM education initiatives, really
offers students the opportunity to explore potential career
paths.”
Students graduated from this program with three transferable
college science credits, encouraging their pursuit in a STEM field.
In addition, through this partnership, FDU offers each Science
Academy alumni a $5,000 scholarship if they elect to attend
FDU.
Beyond the laboratory, students gained a hands-on understanding
of how their lessons translate to the professional world. During
the program, students went on field trips, including Lush Cosmetics
where they learned about the chemistry of fragrances, and BASF’s
Research and Development Facility in Tarrytown, New York to discuss
their products with laboratory professionals.
“We are pleased to bring these 20 students from around North
America to the Florham Campus of Fairleigh Dickinson University and
provide them with a taste of the college experience while they work
in our science labs to produce a personal care product and develop
a marketing plan for it,” said FDU Florham Campus Executive Brian
Mauro. “We know they will leave here having gained more knowledge,
having had many great experiences and having earned three college
credits."
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is
the North American affiliate of BASF SE, Ludwigshafen, Germany.
BASF has more than 20,000 employees in North America and had sales
of $19.7 billion in 2018. For more information about BASF’s North
American operations, visit www.basf.com.
At BASF, we create chemistry for a sustainable future. We
combine economic success with environmental protection and social
responsibility. The approximately 122,000 employees in the BASF
Group work on contributing to the success of our customers in
nearly all sectors and almost every country in the world. Our
portfolio is organized into six segments: Chemicals, Materials,
Industrial Solutions, Surface Technologies, Nutrition & Care
and Agricultural Solutions. BASF generated sales of around €63
billion in 2018. BASF shares are traded on the stock exchange in
Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the
U.S. Further information at www.basf.com.
About Fairleigh Dickinson University
Devoted to the preparation of world citizens through global
education, Fairleigh Dickinson is New Jersey's largest private
university and features more than 100 liberal arts and professional
degree programs, two international campuses, dozens of partnerships
with internationally renowned institutions and special programs and
status within the United Nations. For more information, go
to www.fdu.edu.
BASF Media Contact:
Fairleigh Dickinson
University:Roberto “Bob” Nelson
Scott GiglioTel.: (973)
245-5230
Tel.: (973) 443-8756Email:
roberto.nelson@basf.com
Email: giglio@fdu.com
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