AT Atlantic Power Corporation

Alltel (NYSE: AT), owner and operator of the nation's largest wireless network, has opened the doors to Rod Smart of the Carolina Panthers so he could demonstrate his 'Love' for the Charlotte community while supporting the company's new brand advertising campaign, which includes the '70s hit song "Come And Get Your Love." Today, in front of Alltel customers and Carolina Panthers fans in Charlotte, Smart changed his nickname from "He Hate Me" to "He Love Me." As part of the announcement, Scott Tollett, vice president of retail services for Alltel, presented Smart with a jersey bearing his new nickname. "Alltel's approach to treating customers with fairness and respect is unique to the wireless industry," said Smart. "As an avid wireless phone user and Alltel customer, I'm happy to help spread the love." Smart received national exposure in 2001 as a member of the Las Vegas Outlaws of the Xtreme Football League (XFL), when he had the phrase "He Hate Me" stitched on the back of his jerseys. The "He Hate Me" moniker was a written response to everyone who disrespected Smart on his journey to professional football. Smart, 28, is entering his fifth season as a member of the Panthers. "Alltel's brand campaign demonstrates that our company is a customer ally that listens carefully to what our customers want and gives them what they need," said Frank O'Mara, executive vice president of marketing for Alltel. "We welcome Rod 'He Love Me' Smart to our family and appreciate his help in spreading the word about Alltel's customer-centric approach to providing wireless service." Alltel is a customer-focused communications company with more than 15 million customers in 36 states and nearly $10 billion in annual revenues.