Introducing Carbon IQ™ by Assurant®: First Solution to Quantify CO2 Footprint of Individual Devices Throughout Lifecycle
September 20 2023 - 8:30AM
Business Wire
Provides end-to-end CO2 impact assessment to
help companies define and refine their circularity strategy for the
mobile device ecosystem
Assurant, Inc. (NYSE: AIZ), a leading global business services
company that supports, protects, and connects major consumer
purchases, today introduced Carbon IQ™, the first solution
that provides detailed measurement and insights on the carbon
impact of individual connected devices, including refurbished
devices, throughout the device lifecycle. Based on Carbon IQ
insights, a new smartphone has an estimated carbon footprint that
ranges from 36 kg to 96 kg of CO2 while a refurbished device has up
to 90 percent fewer emissions.
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The end-to-end insights and circularity planning support
Assurant can deliver through patent-pending Carbon IQ includes:
- Device lifecycle CO2 footprint: Enables clients to see
the carbon impact of each device, including new and refurbished
devices
- CO2 avoidance and optimization scenario analysis:
Provides clients with CO2 emissions throughout the supply chain and
lifecycle to identify opportunities for reduction or avoidance
- Forecasting, tracking, and modeling: Allows clients to
see how the carbon footprint of mobile device programs can and is
changing based on the mix of new and refurbished devices that are
sold
“As our clients move toward their emission reduction goals,
they’re looking for more precise data to help define and refine
their circularity strategy for mobile devices in their ecosystem,”
said Biju Nair, EVP and president, Global Connected Living and
International, Assurant. "Carbon IQ is the first solution that
aggregates the global carbon footprint of an individual device
throughout its entire device lifecycle – from new to re-processing
and reused. Our dashboards enable companies to quickly and easily
see insights and impacts based on device CO2 emissions, which can
guide decision-making.”
E-waste is the fastest growing waste problem in the world,
generating about 50 million tons of waste each year according to
Statista. At the same time, the global cost of living crisis
combined with a greater desire to live more sustainably is driving
demand for refurbished devices. According to Counterpoint
Research’s Global Refurb Smartphone Tracker, the global secondary
smartphone market grew five percent year-over-year in 2022,
highlighting growing consumer demand for high-quality certified
pre-owned refurbished devices.
To meet rising demand, the complete mobile ecosystem must
influence consumer behavior to trade in their old devices when they
are ready to upgrade and consider certified pre-owned devices as
replacements. Refurbished devices also serve a critical need in
bridging the digital divide by making high-quality, up-to-date
smartphones more accessible. In 2022, Assurant, in partnership with
its clients, repurposed and extended the useful life of more than
22 million devices. This equates to diverting more than 4,000
metric tons of e-waste from landfill and avoiding approximately 1.2
million tons of CO2 emissions.
Carbon IQ also enables operators, manufacturers and retailers to
track marketing initiatives for trade-in campaigns back to reused
phone sales to create a link between Marketing, Sales, and
Sustainability. The more devices sourced from trade-in programs,
the better the carbon footprint will be for refurbished/used
devices.
Carbon IQ is informed by a methodology that was reviewed and
developed with the Carbon Trust.
About Assurant
Assurant, Inc. (NYSE: AIZ) is a leading global business services
company that supports, protects and connects major consumer
purchases. A Fortune 500 company with a presence in 21 countries,
Assurant supports the advancement of the connected world by
partnering with the world’s leading brands to develop innovative
solutions and to deliver an enhanced customer experience through
mobile device solutions, extended service contracts, vehicle
protection services, renters insurance, lender-placed insurance
products and other products.
Learn more at assurant.com or on X (formerly Twitter)
@Assurant.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230920116962/en/
Assurant Media Contacts: Stacie Sherer Vice President,
Corporate Communications Stacie.Sherer@assurant.com Lorraine
Doherty Director, International Communications
Lorraine.Doherty@assurant.com
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