Through the power of SOCi's CoMarketing Cloud
and cutting-edge consolidated tools, the bank drives digital growth
and community engagement
SAN
DIEGO, Aug. 8, 2024 /PRNewswire/ -- SOCi, Inc.,
the leading CoMarketing Cloud for multi-location enterprises, is
the new digital marketing platform of record for Amerant Bank.
Amerant Bank, the largest community bank headquartered in
Florida and the official bank of
the Miami Heat and Florida Panthers, selected SOCi to support its
localized marketing strategies and optimize its digital presence by
utilizing SOCi Pages, Listings, and Reviews. With a focus on
expanding in Florida as the
company prepares to reach the $10
billion asset threshold, Amerant Bank's marketing goals
include increasing brand awareness, expanding into new regions, and
enhancing customer satisfaction through better review management
and local search optimization.
"SOCi offered us review management, local pages, directory
assistance, visual data for customer sentiment, SEO aid, and
customization of modules for location landing pages," said
Sam Francois, SVP Head of Marketing
at Amerant Bank. "The platform's ability to effectively manage our
banking center and ATM locator, ensuring our listings are live and
able to be updated quickly in the case of emergencies, have been
invaluable."
SOCi has been instrumental in enhancing the bank's local
marketing efforts since August 2023,
enabling them to better serve their communities and achieve
significant growth. "Our first step was to have a deep
understanding of Amerant Bank's goal of enhancing the UX/UI for
their customers, all aimed at making it easier for them to locate
branches and ATMs," said Ben
Brownlee, Chief Customer Officer at SOCi. "Through this
partnership, we've been able to support the bank's brand awareness
in local areas and ensure their listings are always up-to-date for
their customers. We do that by bringing together the power of the
SOCi platform and the expert knowledge of our SOCi team. Amerant
Bank's strategic objectives became our team's objectives too."
Key Benefits of the SOCi Platform
- Review Management: To keep a pulse of customer
feedback and improve their listings, Amerant Bank leveraged SOCi
Reviews to drive customer engagement and satisfaction.
- Local Pages: Powering their Google Business Profile
listings, Amerant Bank has customized each of its local pages to
optimize each location's online presence.
- Local Listings Management: The platform manages
Amerant Bank's Google listings, including not only branch locations
but ATM locations offered by an out of network deal with
third-party locations. These listings have helped Amerant Bank
appear on the first page of search results, boosting brand
awareness and making it easier for customers to find them
online.
- Data-driven Insights: SOCi provides valuable
insights into customer sentiment, keyword rankings, and page
performance, allowing Amerant Bank to make informed decisions and
optimize their marketing strategies.
To learn more about how SOCi supports multi-location businesses
in the financial services industry, visit soci.ai.
About SOCi
SOCi is the leading CoMarketing Cloud for
multi-location enterprises. We empower nearly 1,000 brands like
Ford, Ace Hardware, Jersey Mike's, Kumon, and more to automate and
scale their marketing efforts across all locations and digital
channels. Through the use of best-in-class generative AI and
machine learning, the SOCi Genius platform provides multi-location
enterprises with actionable insights and recommendations while
automating their most important workflows at scale. With SOCi,
businesses can strengthen their digital presence across local
search and social pages while protecting their online reputation,
driving improved customer engagement and market leading results. To
learn more about how SOCi can help fuel your localized marketing
success, please visit us at www.soci.ai or message us at
hello@meetsoci.com.
About Amerant Bank
Amerant Bank, N.A., is the largest
community bank headquartered in Florida and the main subsidiary of Amerant
Bancorp Inc. (NYSE: AMTB), with a presence across South Florida and in Tampa, FL, and Houston, TX. The bank has been serving clients
for over 40 years and comprises subsidiaries Amerant Investments
and Amerant Mortgage. Rooted in the communities it serves, Amerant
supports numerous non-profit and community organizations. In 2022
and again in 2023, the company was certified as a Most Loved
Workplace® by Best Practice Institute. For news and updates, visit
the Amerant Newsroom.
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SOURCE SOCi