ZURICH, Sept. 8, 2020 /PRNewswire/ -- Amcor today
announces its membership of the Digital Watermarks Initiative
"HolyGrail 2.0", which brings together over 85 companies and
organisations across the packaging value chain, including key
customers and industry peers.
HolyGrail 2.0 is a pilot project facilitated by AIM, the
European Brands Association, with the objective to prove the
viability of digital watermarking technologies for accurate sorting
and, consequently, higher-quality recycling. The project also aims
to demonstrate the business case for digital watermarking at scale.
It builds on initial research by Amcor's partner, the Ellen
MacArthur Foundation, into innovations to improve post-consumer
recycling.
At Amcor, we believe that active collaboration is a vital
pathway for finding solutions, which is why we're proud to lend our
expertise to projects such as HolyGrail 2.0," said Peter Konieczny, Amcor's Chief Commercial
Officer.
"This initiative is a clear example of how innovative technology
and participation from stakeholders across the full value chain has
the potential to improve recycling globally and protect the
environment," Mr Konieczny said.
Amcor was the first packaging company to commit to making all
its packaging recyclable or reusable by 2025. As part of that
pledge, HolyGrail 2.0 and other pilot projects are important in
ensuring that recyclable packaging developed in the industry is
retained in the value chain and can be reused for future products
and kept out of the natural environment.
Alongside its partnership activities, Amcor is committed to
developing more sustainable products for its customers and
consumers. Amcor is leveraging its unique scale and drawing on
best-in-class R&D, with more than $100M annual investment and hundreds of
professionals working to create new responsible packaging
solutions.
Amcor is making progress towards its pledge commitment, while
simultaneously driving greater recycling of packaging around the
world. This makes Amcor a partner of choice for customers who want
to protect their brands with packaging that is more functional,
more attractive, more intelligent and better for the
environment.
About Amcor
Amcor is a global leader in developing and
producing responsible packaging for food, beverage, pharmaceutical,
medical, home- and personal-care, and other products. Amcor works
with leading companies around the world to protect their products
and the people who rely on them, differentiate brands, and improve
value chains through a range of flexible and rigid packaging,
specialty cartons, closures, and services. The company is focused
on making packaging that is increasingly light-weighted, recyclable
and reusable, and made using a growing amount of recycled content.
Around 47,000 Amcor people generate US$12.5
billion in sales from operations that span about 230
locations in 40-plus countries. NYSE: AMCR; ASX: AMC
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SOURCE Amcor