Albertsons Companies Unveils Simplified “for U” Loyalty Program Enhancing Member Experience to Provide Even Greater Value
April 03 2024 - 1:00PM
Business Wire
for U members will now enjoy an easier points
only system, double the time to earn points and automatic cash off
for maximum savings
Albertsons Companies (NYSE: ACI) continues to transform its
customer shopping experience and deepen customer relationships
announcing today a new, simplified loyalty program providing more
value and ease than ever for the retailer’s 38 million* loyalty
members. Available now, the award-winning for U™ loyalty
program is better than ever with a single points-based system,
double the time to earn points and a new automatic cash off option
for more convenient savings, among other benefits. The program
retains all the benefits customers love with exciting enhancements
to celebrate their loyalty and create customers for life.
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Albertsons Companies' award-winning for
U™ loyalty program is better than ever with a single points-based
system, double the time to earn points and a new automatic cash off
option for more convenient savings, among other benefits. Image
Courtesy: Albertsons Companies
The for U loyalty program is free and available to all
customers who shop at Albertsons Cos. stores including Safeway,
Albertsons, Shaw’s, ACME, Jewel-Osco, Randalls and Vons. New for
U members can sign up through the store website or app and will
immediately earn $5 off their next in-store or online purchase of
$25 or more of qualifying items.
Updates to the for U loyalty program include:
- A single points currency to earn and use: Members
enrolled in for U earn one point for every $1 spent on
qualifying purchases. For every 100 points earned, members can
redeem points for discounts on select groceries and gas, where
available.
- Double the time to earn and build points total: Members
now have two months earn and redeem points.
- Automatic cash off: A new automatic cash off option
allows members to opt-in and automatically convert points into cash
off savings at checkout for a more seamless savings experience.
Customers can still enjoy all the other points redemption options
they love such as discounts on groceries and gas.
for U members save up to 20 percent weekly with
personalized deals, digital coupons, a birthday treat and a free
monthly item**.
“Our loyal for U members are at the heart of our
business, and we are continuously working to help them bring more
to the table and foster lifelong customer relationships,” said Sean
Barrett, Chief Marketing Officer for Albertsons Cos. “The updated
for U loyalty program delivers tremendous savings and value
through a simple points-based system, ensuring that it is easier
and more convenient than ever for our valued members to get
rewarded for shopping with us.”
In addition to the award-winning for U loyalty
program, the retailer also offers customers a personalized shopping
experience through its optional paid subscription program,
FreshPass®. With FreshPass, shoppers will find additional savings
on grocery delivery, points that do not expire, double points on
Own Brands including Signature SELECT®, O Organics®, Open Nature®
and Lucerne®, along with many other exclusive benefits. FreshPass
is available for $99 a year, or $12.99 per month, and offers
unlimited free delivery on orders $30 or more, $5 monthly credit
for annual subscribers, five percent off O Organics and Open Nature
products as well as Signature Pet Care™.
To download high-res images of the new for U loyalty
experience, please click here.
*Based on total enrollments in Albertsons for U program (as
recorded in 2012 data migration of prior existing enrollments)
continuing through March 2023. This total does not distinguish
between active and inactive members.
**For details on up to 20% weekly savings and full program
details visit [banner].com/foru.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the
United States. As of December 2, 2023, the Company operated 2,271
retail food and drug stores with 1,726 pharmacies, 401 associated
fuel centers, 22 dedicated distribution centers and 19
manufacturing facilities. The Company operates stores across 34
states and the District of Columbia with 24 banners including
Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb,
Randalls, United Supermarkets, Pavilions, Star Market, Haggen,
Carrs, Kings Food Markets and Balducci's Food Lovers Market. The
Company is committed to helping people across the country live
better lives by making a meaningful difference, neighborhood by
neighborhood. In 2022, along with the Albertsons Companies
Foundation, the Company contributed more than $200 million in food
and financial support, including more than $40 million through our
Nourishing Neighbors Program to ensure those living in our
communities and those impacted by disasters have enough to eat.
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