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Alliance Gaming to Display Over 200 Unique Slot Titles, Advanced Systems Technology at Global Gaming Expo LAS VEGAS, Sept. 8 /PRNewswire-FirstCall/ -- Alliance Gaming Corp. (NYSE:AGI) announced today that its Bally Gaming and Systems business unit and SDG product group plan to present more than 200 unique game titles at the 2004 Global Gaming Expo in Las Vegas, including titles drawn from such popular television shows as Hee Haw(R) and Rocky & Bullwinkle(R) and unique offerings such as Chippendales(R) and Playboy Get Lucky Wheel(TM). The Global Gaming Expo (G2E), the gaming industry's largest trade show, offers Alliance Gaming an unparalleled opportunity to showcase a wide variety of new products and technology from Bally Gaming, Bally Systems and SDG. G2E is set for Oct. 5-7, 2004 at the Las Vegas Convention Center and the "Go Big Red Bally" theme will be utilized to spotlight approximately 250 machines and 210 unique titles, of which more than 130 are new and being shown for the first time, on display in nearly 11,000 square feet of space. "I am excited about the innovation from our Game Development and Engineering groups," said Richard Haddrill, incoming President and Chief Executive Officer of Alliance Gaming. "Between Bally Gaming, Bally Systems and SDG, we have the widest array of products we've ever shown in what is certainly one of the largest display areas in the history of the Las Vegas gaming show." Bally Gaming is introducing a variety of new offerings in the wide-area progressive category, including the new $100,000 Cartoon Jackpots(TM) link featuring a combination of established cartoon-themed slot titles such as Betty Boop(TM), Popeye(R), Blondie(R) & Dagwood and a new series of slots featuring cartoon characters Rocky & Bullwinkle and Felix The Cat(TM). New titles will also be on display for existing wide-area progressive links QuarterMillion$(TM) and Cash For Life, including Lucky Wheel Roll The Dice(TM), S&H Greenstamps(TM), Penny Frenzy(TM), Playboy Get Lucky Wheel(TM) and Hee Haw, the cornball comedy that was a weekly television staple for nearly 30 years and has now come to life as a new penny progressive on the $250,000 QuarterMillion$ link. S&H Greenstamps will also be on display equipped with the proprietary PrizeCenter(TM) technology that allows players to use their cash-out tickets to shop for a variety of unique products at a nearby high-speed Internet kiosk. By taking the original concept of saving S&H Greenstamps and now applying modern technology, PrizeCenter products that will be available for players will include rewards ranging from a Hank Aaron-autographed baseball to Jamaican cruises to a 60-inch high-definition television. In total, hundreds of different premium prizes are available for lucky players. Bally Gaming will also present a number of new titles based on its Saturday Night Live(TM) series, including a Blues Brothers video slot, "Super Frenzy" versions of Church Lady and Wayne's World and a Win Myers' Money, based on the hilarious sketch characters portrayed on the show by funnyman Mike Myers. Known as "The Reel Slot Machine Company," Bally will also unveil dozens of new reel-spinning titles. In a nod to the ladies and a perfect complement to Bally's Playboy brand, Chippendales will be featured in a "Super Frenzy" version that utilizes exciting artwork mimicking the visuals of a ladies' night out at a live Chippendales show. Bally will also showcase a video slot version of the popular "Bejeweled" Internet-based game. In this fast-paced game, players try to line up three or more jewels of the same color or type by swapping adjacent jewels. Along with exciting new individual titles, Bally will use this year's G2E gathering to introduce new technologically advanced video gaming platforms designed to enhance player interaction and expand game content. The powerful Alpha(TM) and Game Maker(R) II gaming platforms will debut on a new, ergonomically designed cabinet -- the M9000 -- created especially to improve the gaming experience for players. Alpha will also be available as an easy future upgrade to the established EVO(TM) VIDEO platform on the V8700 cabinet. As in previous years, the Bally Systems division will again be featured prominently at this year's G2E gathering. Bally Systems will display and demonstrate an array of advanced technologies for the global casino industry, including the new iVIEW(TM) interactive marketing display, player-centric bonusing capabilities with eBONUS(TM) and electronic credit transfer with eFUND(TM). In addition, there will be live demos of the breakthrough MindPlay 21(TM) and MPBac table games systems, as well as demos of the ACSC(TM), CMS(R), Casino Marketplace, CashMaster(TM), MCC and SDS(R) product lines. Recognized as the industry leader with approximately 279,000 game monitoring units and more than 219 casino customers worldwide -- including more than 90 locations running Bally eTICKET(TM) on more than 83,000 slot machines -- the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. The SDG product group will display its systems expertise and more than 60 unique game titles for both Class III and II gaming markets, focusing on games for Washington and Oklahoma in particular. Along with a wide variety of Bally titles and its signature Auction Fever(TM) game, SDG will display popular titles from an array of other leading manufacturers that have been responsible for much of the content SDG has placed in traditional Class III casinos and Native American gaming locations over the last several years. Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, distribution and operation of advanced gaming devices and systems worldwide and owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at http://www.alliancegaming.com/. This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission. - ALLIANCE GAMING CORP.- PONG, ASTEROIDS, CENTIPEDE, BREAKOUT and ATARI names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates. Used with permission. All other trademarks are the property of their respective owners. Bejeweled is a registered trademark of PopCap Games. Bejeweled video slots was created under license by The Game Tree. The Game Tree name and logo are registered trademarks of The Game Tree. U.S. and foreign patents pending. All rights reserved. Copyright 2003-2004 The Game Tree. Betty Boop(TM) (C)2004 King Features Syndicate, Inc. / Fleischer Studios, Inc.(TM)Hearst Holdings, Inc. / Fleischer Studios, Inc. Blondie(R) (C)2004 King Features Syndicate, Inc. (TM)Hearst Holdings, Inc. Chippendales and the Cuffs and Collar Trade Dress are registered trademarks of Chippendales USA, LLC and may not be used or reproduced without permission from Chippendales. (C)2004 Chippendales USA, LLC All Rights Reserved. Trademark and (C)2004 Felix the Cat Productions, Inc. HEE HAW(R) is a registered trademark of Gaylord Program Services, Inc. Copyright (C)2004 Gaylord Program Services, Inc. All rights reserved. (C)2004 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by Bally Gaming, Inc. QuarterMillion$(TM) is a trademark of Bally Gaming, Inc. SNL, Saturday Night Live and their related characters and elements are trademarks of NBC, Inc. and are used with the permission of NBC, Inc. Blues Brothers, and its related characters and elements are registered trademarks of Daniel E. Aykroyd and Judith Belushi Pisano and are used with their permission. Church Lady(TM) & (C)Dana Carvey Enterprises, Inc. Wayne's World and Wayne Campbell(TM) & (C)Mike Myers. The names and images of the individuals who appear are used with the permission of each individual, and no other use may be made without obtaining permission from that individual. Popeye(R) (C)2004 King Features Syndicate, Inc.(TM) Hearst Holdings, Inc. ROCKY AND BULLWINKLE AND FRIENDS(TM), & (C)2004 Ward Productions, Inc. Licensed by Bullwinkle Studios, LLC. All rights reserved. "S&H, Green Points and Green Stamps are service marks of the Sperry and Hutchinson Company, Inc." (C)2004 Bally Gaming, Inc. All Rights Reserved. For further information please contact Investors and Media, Robert L. Saxton of Alliance Gaming, +1-702-270-7600. DATASOURCE: Alliance Gaming Corp. CONTACT: Investors and Media, Robert L. Saxton of Alliance Gaming, +1-702-270-7600 Web site: http://www.alliancegaming.com/ Company News On-Call: http://www.prnewswire.com/comp/638321.html

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