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Alliance Gaming Names Richard Irvine Bally Gaming Senior Vice President of Sales for North America LAS VEGAS, May 3 /PRNewswire-FirstCall/ -- Alliance Gaming Corp. announced today that Richard Irvine has been named Senior Vice President of Sales for the Company's Bally Gaming and Systems business unit. In his new capacity, Irvine will be responsible for guiding the North American sales operations of Bally Gaming, encompassing both the United States and Canada. Prior to joining Bally Gaming and Systems, Irvine served as Vice President of Sales for AC Coin & Slot, a gaming-device distributor based in Atlantic City, N.J. He has also served as Chief Operating Officer of GameTech, a supplier of electronic bingo equipment, and as President and Chief Operating Officer of Mikohn Gaming Corporation. "Rich's credentials are among the best in the gaming industry and we're extremely pleased to have him on our team," said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming. "He will bring a new dimension to our North American sales efforts as the scope of our product offerings continues to grow." Previously, Irvine held the positions of Senior Vice President, Marketing and Entertainment for Boomtown, Inc., a Reno, Nev., -based owner and operator of casino properties in Nevada, Mississippi and Louisiana; Vice President of Marketing for Walt Disney Attractions and President and Chief Operating Officer of Straight Arrow Publishing, publishers of Rolling Stone Magazine. Irvine was also co-founder of Aurora Productions, a producer of major motion pictures. He also served as Executive Vice President of Unicorn/Sovaminco, a U.S.-U.S.S.R. joint venture company. Irvine began his gaming-industry career as Executive Vice President, Worldwide Sales and Marketing, for International Game Technology (IGT). Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, operation and distribution of advanced gaming devices and systems worldwide, and is the nation's largest gaming machine route operator and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at http://www.alliancegaming.com/. This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission. For further information, please call Investor and Media Contact, Robert L. Saxton of Alliance Gaming, +1-702-270-7600. DATASOURCE: Alliance Gaming Corp. CONTACT: Investor and Media Contact, Robert L. Saxton of Alliance Gaming, +1-702-270-7600 Web site: http://www.alliancegaming.com/

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