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Alliance Gaming Announces Acquisition of Crown Gaming, New Operational Structure in UK LAS VEGAS, Jan. 7 /PRNewswire-FirstCall/ -- Alliance Gaming Corp. announced today that it has acquired England-based Crown Gaming from Crown Leisure Limited, one of the United Kingdom's largest distributors of gaming and amusement machines, and the formation of Bally Gaming and Systems UK Limited. The acquisition includes Crown's distributorship agreements for a wide variety of automated table games and video bingo machines along with existing maintenance agreements with casino operators. Bally Gaming and Systems UK Limited will be headquartered in Manchester, England. Alliance Gaming, through its Bally Gaming and Systems business unit, acquired Honeyframe Software Development Limited, a leading UK gaming machine management systems company, in May 2003. With the Crown Gaming acquisition, Bally now has the ability to directly offer a full range of both gaming and systems products to operators, both now and in the future as the market grows. While limited-payout slot machines are currently legal in Great Britain, it is widely expected that Las Vegas-style slot machines may eventually be legalized. "Alliance Gaming continues to focus on building a foundation for the future growth projected in the UK," said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming. "We are now uniquely positioned to offer a complete package, both games and systems, to existing casino, bingo and arcade operators, along with operators who plan large Las Vegas-style casinos when new legislation is projected to open up the market." Paul Roden, previously the Gaming Director for Crown Gaming, will serve as Managing Director of Bally Gaming and Systems UK Limited. "I'm pleased to have strengthened our relationship with Bally through the sale of Crown Gaming," said Michael Gemson, Managing Director of Crown Gaming. "I would especially like to thank Paul Roden for all of his hard work and efforts in helping complete this transaction and in his contribution towards making Crown the number one distributor of amusement and gaming equipment in the UK. I am sure he will have a bright future and I look forward to working with him to sell Bally products into the UK market." Alliance Gaming is a diversified gaming company with headquarters in Las Vegas. The Company is engaged in the design, manufacture, operation and distribution of advanced gaming devices and systems worldwide, and is the nation's largest gaming machine route operator and operates two casinos. Additional information about the Company can be found at http://www.alliancegaming.com/ . This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward- looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission. For further information, please contact: investors and media, Robert L. Saxton of Alliance Gaming, +1-702-270-7600. DATASOURCE: Alliance Gaming Corp. CONTACT: investors and media, Robert L. Saxton of Alliance Gaming, +1-702-270-7600 Web site: http://www.alliancegaming.com/

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