Bally Gaming and Systems Announces Technology Deal With Codere Mexico, S.A. to Provide Systems Solution, Terminals
September 13 2005 - 2:00PM
PR Newswire (US)
LAS VEGAS, Sept. 13 /PRNewswire-FirstCall/ -- Bally Gaming and
Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI),
announced today that it has entered into a master development and
supply agreement with Codere Mexico, S.A. to provide an integrated
systems solution at multiple locations and a minimum of 2,000
Electronic Numbers Draw Gaming Systems (a type of player terminal)
for the burgeoning gaming market in Mexico. Codere, S.A., the
parent company of Codere Mexico, S.A., is a leading gaming company
based in Madrid, Spain, engaged in the management of slot machines,
bingo halls, casinos and off-track betting facilities in Spain,
Latin America and Italy. As of June 30, 2005, Codere, S.A. managed
more than 32,000 slot machines, 74 bingo halls, 36 off-track
betting facilities, a horse racing track and had interests in six
casinos. Codere Mexico, S.A., through a joint venture with
Corporacion Interamericana de Entretenimiento, S.A. de C.V. (CIE)
and a management services agreement with Grupo Caliente, S.A. de
C.V. (Caliente), is the largest operator of gaming sites in Mexico.
As of June 30, 2005, the company operated 45 gaming sites and CIE
and Caliente held licenses to build and operate more than 80
additional sites. Under terms of the master development and supply
agreement, Bally Gaming and Systems will be the sole central
systems provider at all Caliente locations. An advanced derivative
of the Bally One System(TM) utilized in U.S. locations will afford
Codere Mexico, S.A., CIE and Caliente with an integrated systems
solution that includes completely cashless account wagering. The
Bally One System will also interface with terminals from multiple
manufacturers to create common accounting and cashiering functions.
In addition, the agreement calls for Codere Mexico, S.A. to
purchase a minimum of 2,000 terminals from Bally, plus pay Bally a
percentage of the daily net win. The games will be based on Bally's
existing U.S. titles. "While the key deal points cover the growing
Mexican gaming market, we view this agreement as a technology
relationship with one of the world's leading gaming management
companies," said Robert Luciano, Chief Technology Officer of Bally
Gaming and Systems. "Our extensive experience in a variety of
global gaming markets has set the stage to capitalize on unique
opportunities such as what is unfolding in Mexico. With the Bally
One System and our deep library of games, we have just what Codere
and its partners need to succeed." "We chose Bally because of its
superior technical solution, extensive systems experience,
pervasive knowledge of gaming markets and its global reach," said
Jose Antonio Martinez Sampedro, Chairman of Codere, S.A.'s Board of
Directors and Chief Executive Officer. "We look forward to a long
partnership and working with Bally in other international markets."
Recognized as the global gaming systems leader with more than
345,000 machines and 625 casino, bingo, Class II, central
determination and lottery locations worldwide -- including more
than 140 locations currently running Bally eTICKET(TM) on more than
140,000 slot machines -- the Bally Systems product line offers slot
machine cash monitoring, cashless, accounting, security,
maintenance, marketing, promotional and bonusing capabilities,
enabling operators to accurately analyze performance and
accountability while providing an enhanced level of customer
service. Las Vegas-based Bally Gaming and Systems, a business unit
of Alliance Gaming Corp. (NYSE:AGI), designs, manufactures,
operates and distributes advanced gaming devices and systems
worldwide. Additional information on Bally Gaming and Systems can
be found at http://www.ballygaming.com/ or
http://www.ballysystems.com/. Alliance Gaming, a diversified gaming
company with headquarters in Las Vegas, also owns and operates
Rainbow Casino in Vicksburg, Miss. Additional information about the
Company can be found at http://www.alliancegaming.com/. This news
release may contain "forward-looking" statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important
risks and uncertainties that could significantly affect the results
in the future and, accordingly, such results may differ from those
expressed in any forward-looking statements. Future operating
results may be adversely affected as a result of a number of risks
that are detailed from time to time in Alliance Gaming's filings
with the Securities and Exchange Commission AGI Investor Contact:
Bally Media Contact: Steven Des Champs Marcus Prater Alliance
Gaming Bally Gaming and Systems (702) 270-7600 (702) 896-7828
DATASOURCE: Alliance Gaming Corp. CONTACT: AGI Investors, Steven
Des Champs of Alliance Gaming, +1-702-270-7600; or Bally Media,
Marcus Prater of Bally Gaming and Systems, +1-702-896-7828 Web
site: http://www.ballysystems.com/ Web site:
http://www.ballygaming.com/ Web site:
http://www.alliancegaming.com/
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