Bally Gaming and Systems Announces Formation of New Table Games Division, Receives Approval of MP21(TM) Technology; Files Patent
June 30 2005 - 7:00AM
PR Newswire (US)
Bally Gaming and Systems Announces Formation of New Table Games
Division, Receives Approval of MP21(TM) Technology; Files Patent
Infringement Lawsuit LAS VEGAS, June 30 /PRNewswire-FirstCall/ --
Bally Gaming and Systems, a business unit of Alliance Gaming Corp.
(NYSE:AGI), announced today that it has created the Bally Table
Management Systems (TMS) division to capitalize on its growing
portfolio of table technology products. Bally TMS includes the
technology formerly known as MindPlay and features touch-screen
data ratings products (formerly known as eTABLE), card security
(Bally MPBaccarat(TM), UCS intelligent card shoe), the
state-of-the-art Bally MP21 system for automated tracking of
player, bet and card information, which is patented and exclusive
to Bally Gaming and Systems, and a chip manufacturing production
line (MoneyPieces(TM) gaming chips). "The Bally Table Management
Systems is the most comprehensive and accurate table-data package
in the market today, covering everything from basic transaction
management, chips and unique felts all the way up to the most
complete and approved pit and player management systems," said
Richard Haddrill, Chief Executive Officer of Alliance Gaming. "The
new Bally TMS division reflects the growth of our table games
portfolio and our position as the leader in this emerging market of
intelligent table games." The Company also announced that Bally
MP21 has received final formal approval from regulators in Nevada
and Mississippi. The approvals are subject to certain conditions
that ensure that the technology can't be used by casinos to acquire
an advantage over players. A lawsuit in Nevada against Bally filed
in October 2004 alleging that Bally MP21 disadvantages players has
been dropped by the plaintiff. "Bally MP21 does not affect game
play or change the house advantage of the game in any manner
whatsoever," said Rich Soltys, the product's inventor and Senior
Vice President of the Bally TMS division. "Our system is designed
to accurately track play, allowing casinos to structure their comp
programs with better precision. In addition, Bally MP21 provides
game protection and features sophisticated tools to make objective
evaluations of dealer performance." With Bally MP21, for the first
time, accurate player tracking is available on table games in real
time, as it has been on slot machines. Bally MP21 provides
information on items such as time played at the game, actual amount
wagered and win/loss amounts, which allows casinos to produce a
Dynamic Comping(TM) model based on a player's true value. The Bally
MP21 technology makes the rating and evaluation of a player
accurate and therefore makes comping programs vastly more effective
in targeting dollars to valued players. "The Bally TMS division is
aggressively moving forward with our product line expansion,"
Soltys added. "We have established, market-tested and
regulator-approved products. With more than four years of
experience in the pit with Dynamic Comping, bet and card
recognition and a suite of complementary products that is fully
integrated and proven, we are a one-stop shop for our customers'
needs." The ability to more reliably gauge player skill levels has
proven to be especially valuable at the Company's Rainbow Casino in
Vicksburg, Miss. "We've had the Bally TMS technology in place since
November 2004 and the most impressive thing has been our ability to
correctly reward the right players. Our comping is now very
precisely targeted, something we could not do without MP21," said
Senior Vice President and General Manager Curt Follmer. Follmer
also said Rainbow has experienced 99 percent-plus uptime and
bet-read accuracy while dramatically improving dealer performance
and reducing the pit operation's dependency on the surveillance
department. "And of course the players are very pleased that they
are getting the proper credit for every bet they make. It's safe to
say our direct-mail offers are now going to the right players,"
Follmer said. The Company also announced that on June 6, 2005, it
filed a lawsuit against Shuffle Master, Inc., in the Western
District of Washington (Seattle) where the Bally TMS division is
located. The complaint alleges that Shuffle Master's "MD2 Shuffler"
infringes Alliance Gaming's U.S. Patent No. 6,460,848 B1. The
complaint requests damages and an injunction to prevent Shuffle
Master from encroaching on Alliance's proprietary technology. The
Complaint also alleges that Shuffle Master has breached a
confidentiality agreement with the inventors of Alliance's
proprietary gaming table monitoring technology, and that Shuffle
Master misappropriated this confidential information in an attempt
to compete with the Bally MP21 system. Las Vegas-based Bally Gaming
and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI),
designs, manufactures, operates and distributes advanced gaming
devices and systems worldwide. Additional information on Bally
Gaming and Systems can be found at http://www.ballygaming.com/ or
http://www.ballysystems.com/. Alliance Gaming, a diversified gaming
company with headquarters in Las Vegas, also owns and operates
Rainbow Casino in Vicksburg, Miss. Additional information about the
Company can be found at http://www.alliancegaming.com/. This news
release may contain "forward-looking" statements within the meaning
of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important
risks and uncertainties that could significantly affect the results
in the future and, accordingly, such results may differ from those
expressed in any forward-looking statements. Future operating
results may be adversely affected as a result of a number of risks
that are detailed from time to time in the company's filings with
the Securities and Exchange Commission -BALLY GAMING AND SYSTEMS-
Investor and Media Contact: Steven Des Champs Alliance Gaming (702)
270-7600 DATASOURCE: Alliance Gaming Corp. CONTACT: Investor and
Media, Steven Des Champs of Alliance Gaming, +1-702-270-7600 Web
site: http://www.alliancegaming.com/ http://www.ballygaming.com/
http://www.ballysystems.com/
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