Filed by LiveWire Group, Inc.
Pursuant to Rule 425 Under the Securities Act of
And Deemed Filed Pursuant to Rule 14a-12
Under the Securities Exchange Act of 1934
Subject Company: Harley-Davidson, Inc.
Commission File No.: 001-39584
Date: April 18, 2022
Kjell Gruner and William (Bill) Cornog to Join
LiveWire Board of Directors
MILWAUKEE (April 18, 2022) – Harley-Davidson, Inc.
(“Harley-Davidson”) (NYSE: HOG) today announces that, on completion
of the merger with AEA-Bridges Impact Corp. (“ABIC”),
Kjell Gruner and William (Bill) Cornog will join the Board of
Directors of LiveWire Group, Inc. (“LiveWire”), along with
Dr. John Garcia, Jochen Zeitz and three additional
Jochen Zeitz, Chairman, President and CEO of
“With LiveWire soon to be the first publicly traded EV motorcycle
company in the U.S., I’m excited that Kjell and Bill will be
joining the LiveWire Board. Both Kjell and Bill bring a wealth of
experience as leaders that will benefit LiveWire on its journey to
be the ultimate electric motorcycle brand in the world, leading the
electrification of the sport.”
Kjell Gruner, Chief Executive Officer of Porsche Cars North
America, brings extensive automotive and brand strategy experience
to the board that will help LiveWire lead in electric. Gruner
served as the Chief Marketing Officer of Porsche from September
2010 to October 2020 and as Director of Strategy Mercedes-Benz Cars for Daimler from
2004 to 2010. Gruner earned a Masters from Karlsruhe Institute of
Technology and a PhD scl in Marketing from WHU – Otto Beisheim
School of Management.
Bill Cornog, Managing Partner of KKR Capstone, brings proven
experience in sustainability and operations to the LiveWire board.
Cornog joined KKR Capstone, KKR’s portfolio operations team, in
2002 and also serves as a member of KKR’s Americas, EMEA, APAC,
Infrastructure, TMT Growth Portfolio Management,
Investment & Distribution and Valuation Committees. Prior
to joining KKR, Cornog was with Williams Communications Group as
the Senior Vice President and General Manager of Network Services.
Prior to that, Cornog was a partner at The Boston Consulting Group.
Cornog currently is a director at Channel Control Merchants,
Genesis Care and Laureate Education, all of which are KKR portfolio
companies, Laureate being a public company since 2017. Cornog
earned a B.A. from Stanford University and an M.B.A. from Harvard
Announced LiveWire Board Members:
As announced in December, Zeitz will serve as Chairman of the
Board, and as Acting CEO of LiveWire for up to two years following
completion of the merger, bringing extensive learnings in the EV
Representing ABIC, Dr. John Garcia, Chairman and Co-Chief Executive Officer of ABIC will
serve on the LiveWire Board of Directors. Dr. Garcia also
serves as Executive Chairman of AEA Investors LP (“AEA”) and, over
his 20 plus years of leadership at AEA, has a long history of
partnering with institutional investors and helping entrepreneur-
and family-led businesses to maximize their potential and meet
their long-term goals.
Harley-Davidson executives Gina Goetter, Chief Financial Officer,
Edel O’Sullivan, Chief Commercial Officer, and Bryan Niketh, SVP
Motor Company Product and Operations, will also serve on the
LiveWire Board of Directors.
Building on a 10-year
journey within Harley-Davidson and established as a separate
division in 2019, LiveWire is an industry leading, all-electric motorcycle brand with a
focus on the urban market, and a mission to pioneer the electric
motorcycle space and beyond. As a pure-play EV brand with
first-mover advantage, LiveWire has brand presence in North
America and Europe, with planned expansion into
additional markets including Asia. LiveWire has a deep track
record of R&D investments and a clearly defined strategy to
capture increasing market share and consumer adoption in the
growing two-wheel EV
transition, following significant investment to date, and a clear
path to attractive long-term profitability. Learn more at