SE Florida’s Largest Golf Retail Experience Opening in Boca Raton
March 04 2011 - 10:00AM
Business Wire
Area golfers will benefit as the competition between golf stores
in the Boca Raton area heats up with the entry of a new retailer.
The nation’s largest golf retailer, Golfsmith, officially opens
the largest golf retail location in Southeast Florida March 4,
2011. Golfsmith’s new 32,000 square-foot store will offer
more products and more game-enhancing technology to improve a
golfer’s performance than any other Boca Raton area retailer. Plus,
golfers can use the free indoor driving range, even when the sun is
not shinning. During the grand opening celebrations, Friday and
Saturday, hundreds are expected to line up to claim more than
$40,000 worth of prizes and giveaways.
“Boca is a hotbed for golf and tennis and we’re proud to provide
a whole new retail experience to Boca area golfers and tennis
players,” said Golfsmith President and CEO Marty Hanaka. “This is
one of our most technologically advanced stores. Our purpose is to
inspire people to play better and love life more. This grand
opening will showcase our custom fitting studios, our free indoor
driving range, a huge putting green and exclusive deals that
golfers won’t find anywhere else.”
Golfsmith’s entry into the Boca market signifies a major shift
in the way golfers and tennis players are outfitted and served.
Instead of buying off-the-shelf, Golfsmith’s focus is to custom-fit
players with just the right equipment at guaranteed low prices.
What differentiates Golfsmith from other retailers is the ability
for customers to test drive the hottest new clubs in one of the
five indoor driving range bays or on the 600-square foot putting
green. In addition, this Golfsmith location will have dedicated
areas to serve left-handed players, women, seniors and junior
golfers (those under age 12), and state-of-the-art, biofeedback
driven golf lessons are available in-store from GolfTEC.
“This is a golfer’s paradise. We have made the new Boca store
the kind of place golfers do not want to leave, “said Hanaka. “The
Golfsmith experience is like none other because our associates have
a passion for the game, and the expertise to custom fit golfers for
free with the most precise equipment to help them play better. We
even guarantee that our customers will play better or they can
bring their golf clubs back.”
Custom fitting is the process where a club fitting specialist
uses computerized swing analysis to study every aspect of a
player’s swing and then recommend the best types of clubs and the
set-up of those clubs, including shaft flex, loft, lie and more.
Golfers can be custom-fit for any type of golf club and can even be
fit for the right golf ball. A new study released concludes a
majority of golfers in America are playing with clubs that do not
fit them properly. (Please visit www.customfityourgame.com)
The Boca Raton location will also offer two custom fitting studios.
Custom fitting is one of the fastest growing sales categories for
Golfsmith. The company traces its roots to making custom-fit clubs
in 1967.
Golfsmith’s associates are also experts in custom fitting
seniors, juniors and women as well as left-handed players. These
specific groups of golfers will no longer have to hunt around a
store for equipment and clothing designed for them anymore. This
new store will offer dedicated shopping areas for each demographic
category.
“Women, juniors and seniors have different hitting strengths and
swing speeds,” said Steve Shirk, Golfsmith’s Boca Raton general
manager. “In order to play the best, each golfer needs clubs custom
fit for their abilities. Golfers should n ever buy clubs solely
based on just their height and weight. If you are a junior, senior
or a lefty, you generally have to hunt for your clubs in other
retail outlets. Here at Golfsmith, we have dedicated Senior, Women,
Junior and Lefty club and merchandise areas and it is free to be
custom fit,” Shirk added.
The new store is part of the company’s growth strategy by the
Texas-based retailer. Golfsmith plans to open up to 12 new stores
throughout the country over the next two years. This is Golfsmith’s
eighth Florida location.
About Golfsmith -Golfsmith International Holdings, Inc. (NASDAQ:
GOLF), is a 44-year-old specialty retailer of golf and tennis
equipment, apparel and accessories. The company operates as an
integrated multi-channel retailer, offering its guests the
convenience of shopping in more than 77 stores across the United
States, through its Internet site and from its assortment of
catalogs. Golfsmith offers an extensive product selection that
features premier branded merchandise, as well as its proprietary
products, clubmaking components and pre-owned clubs. Visit
www.Golfsmith.com
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