NEARLY 20,000 PEOPLE RESPONDED TO AN OPEN
CASTING CALL FOR A CHANCE TO BE FEATURED IN THE UPCOMING CAMPAIGN
FOR THE NUMBER ONE SELLING PRODUCT OF ITS KIND
IRVINE,
Calif., Sept. 13, 2022 /PRNewswire/ -- Allergan
Aesthetics, an AbbVie company (NYSE: ABBV), is unveiling the 25
real patients – of all forms, genders, ethnicities and backgrounds
– who were selected to participate in the latest iteration of the
BOTOX® Cosmetic 'See Yourself' campaign.
After receiving nearly 20,000 submissions to its first-ever open
casting call, BOTOX® Cosmetic, the #1 selling
product of its kind1, is creating a content series that
captures inspiring and intimate accounts of people speaking
candidly about how they see themselves and their motivation for
being treated with BOTOX® Cosmetic.
"We were thrilled by the huge influx of responses we received to
our open casting call in January of this year," said Carrie Strom, Senior Vice President, AbbVie and
President, Global Allergan Aesthetics. "It was moving to see how
BOTOX® Cosmetic continues to impact so many lives
across the country. Our mission continues to be rooted in showing
up authentically, sharing candid, sincere stories and content
highlighting our real patients' reasons for getting treated and how
they feel about treatment. At a time when people want transparency
and honesty, we are giving them just that, real patients with real
results."
The newly released content includes testimonial footage, before
and after treatment, behind the scenes footage, self-filmed
treatment diaries, a new before & after series for YouTube and
social first reels. The videos provide candid interviews with the
cast members — one before their BOTOX® Cosmetic
treatment and a second interview 30 days post-treatment.
"I am so happy BOTOX® Cosmetic is helping to pull
back the curtain on what the treatment experience is really like
and answering key questions so many of my patients have," said
Sherly Soleiman, M.D. "The reality
is my patients don't want to see more models staring into the
camera while striking a posh pose. They want to see people they can
fully relate to because they have similar challenges, desires and
hopes in life. I choose BOTOX® Cosmetic because I
believe in the product, the level of scientific rigor behind it and
the results it delivers. This campaign gives me yet another reason
to continue to choose BOTOX® Cosmetic for myself and my
patients."
Research shows that people are curious about aesthetic
treatments and want to learn more. Recent data shows that 83%
of aesthetic neurotoxin considerers moved from consideration
of treatment to a neurotoxin treatment in the past
year.2,* So, in addition to sharing
their stories, the cast answered the 10 most common questions about
BOTOX® Cosmetic that people search online in a special
content series that will appear online.
BOTOX® Cosmetic is the first and only product of
its kind that is approved by the U.S. Food and Drug Administration
(FDA) to treat three areas, temporarily improving the appearance of
moderate to severe forehead lines, glabellar lines and crow's feet
in adults.3-6 Backed with 20 years of experience
and science,7 BOTOX® Cosmetic has established
itself as a trusted8,** and reliable brand for real
people and real results.
Watch 'See Yourself' at www.BOTOXCosmetic.com,
@BotoxCosmetic on social and on the brand's YouTube channel. New
stories and content continue to unveil throughout the year. To
learn more about BOTOX® Cosmetic or to find a
provider, please visit www.BOTOXCosmetic.com.
Consumers who receive aesthetic treatment with
BOTOX® Cosmetic can also enroll in Allē, Allergan
Aesthetics' loyalty rewards program. Allē is the first and only
loyalty program in the aesthetics market to offer consumers the
ability to earn points on over 40 non-Allergan Aesthetics
treatments and brands. To learn more about Allē, visit
www.alle.com.
*Based on an online survey of 14,388 adults, aged 18-75
years, who answered questions about neurotoxin injection in 2020
and 2021.2 6.4M
(2021 Q. When was your most recent treatment with each of the
following? "Neurotoxin injection—within the past 12 months") /
7.7M (2020 Q. When would you consider
doing each of the following procedures? "Neurotoxin
injection–within the next year") = 83% (Past 1 year
conversion rate calculation)
**Based on a 2018 survey of 381 healthcare providers
in which 86% reported they agree the brand has earned their trust
(top-2 box on a 6-point scale of agreement).8
BOTOX® Cosmetic Important Information
BOTOX® Cosmetic may cause serious side
effects that can be life threatening. Get medical help right away
if you have any of these problems any time (hours to weeks) after
injection of BOTOX® Cosmetic:
- Problems swallowing, speaking, or breathing, due to weakening
of associated muscles, can be severe and result in loss of life.
You are at the highest risk if these problems are pre-existing
before injection. Swallowing problems may last for several
months.
- Spread of toxin effects. The effect of botulinum toxin may
affect areas away from the injection site and cause serious
symptoms including: loss of strength and all-over muscle weakness,
double vision, blurred vision and drooping eyelids, hoarseness or
change or loss of voice, trouble saying words clearly, loss of
bladder control, trouble breathing, and trouble swallowing.
BOTOX® Cosmetic dosing units are not the same
as, or comparable to, any other botulinum toxin product.
There has not been a confirmed serious case of spread of toxin
effect when BOTOX® Cosmetic has been used at the
recommended dose to treat frown lines, crow's feet lines, and/or
forehead lines.
BOTOX® Cosmetic may cause loss of strength or
general muscle weakness, vision problems, or dizziness within hours
to weeks of taking BOTOX® Cosmetic. If this
happens, do not drive a car, operate machinery, or do other
dangerous activities.
Serious and/or immediate allergic reactions have been
reported. They include: itching, rash, red itchy welts,
wheezing, asthma symptoms, or dizziness or feeling faint. Get
medical help right away if you are wheezing or have asthma
symptoms, or if you become dizzy or faint.
Do not receive BOTOX® Cosmetic if
you: are allergic to any of the ingredients in
BOTOX® Cosmetic (see Medication Guide for
ingredients); had an allergic reaction to any other botulinum toxin
product such as Myobloc® (rimabotulinumtoxinB),
Dysport® (abobotulinumtoxinA), or
Xeomin® (incobotulinumtoxinA); have a skin
infection at the planned injection site.
Tell your doctor about all your muscle or nerve
conditions, such as ALS or Lou Gehrig's disease,
myasthenia gravis, or Lambert-Eaton syndrome, as you may be at
increased risk of serious side effects including difficulty
swallowing and difficulty breathing from typical doses of
BOTOX® Cosmetic.
Tell your doctor about all your medical conditions,
including: plans to have surgery; had surgery on your
face; have trouble raising your eyebrows; drooping eyelids; any
other abnormal facial change; are pregnant or plan to become
pregnant (it is not known if BOTOX® Cosmetic can
harm your unborn baby); are breast-feeding or plan to (it is not
known if BOTOX® Cosmetic passes into breast
milk).
Tell your doctor about all the medicines you take, including
prescription and over-the-counter medicines, vitamins, and herbal
supplements. Using BOTOX® Cosmetic with
certain other medicines may cause serious side effects. Do not
start any new medicines until you have told your doctor that you
have received BOTOX® Cosmetic in the past.
Tell your doctor if you have received any other botulinum toxin
product in the last 4 months; have received injections of botulinum
toxin such as Myobloc®, Dysport®, or
Xeomin® in the past (tell your doctor exactly which
product you received); have recently received an antibiotic by
injection; take muscle relaxants; take an allergy or cold medicine;
take a sleep medicine; take aspirin-like products or blood
thinners.
Other side effects of BOTOX® Cosmetic
include: dry mouth; discomfort or pain at the injection
site; tiredness; headache; neck pain; and eye problems: double
vision, blurred vision, decreased eyesight, drooping eyelids and
eyebrows, swelling of your eyelids and dry eyes.
APPROVED USES
BOTOX® Cosmetic is a
prescription medicine that is injected into muscles and used to
temporarily improve the look of moderate to severe forehead lines,
crow's feet lines, and frown lines between the eyebrows in
adults.
For more information refer to the Medication Guide or talk with
your doctor.
To report a side effect, please call Allergan at
1-800-678-1605.
Please see BOTOX® Cosmetic full Product
Information including Boxed Warning and Medication
Guide.
About Allergan Aesthetics
Allergan Aesthetics, an AbbVie company, develops, manufactures, and
markets a portfolio of leading aesthetics brands and products.
Their aesthetics portfolio includes facial injectables, body
contouring, plastics, skin care, and more. Their goal is to
consistently provide customers worldwide with innovation,
education, exceptional service, and a commitment to excellence, all
with a personal touch.
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines
that solve serious health issues today and address the medical
challenges of tomorrow. We strive to have a remarkable impact on
people's lives across several key therapeutic areas: immunology,
oncology, neuroscience, eye care, virology, women's health and
gastroenterology, in addition to products and services across its
Allergan Aesthetics portfolio. For more information about AbbVie,
please visit us at www.abbvie.com. Follow @abbvie on
Twitter, Facebook, Instagram, YouTube and LinkedIn.
References
- Data on File. AbbVie. Neurotoxin Monthly Tracker Report,
July 2022.
- Data on File, Allergan; EOY Aesthetic Market Sizing Study,
2021.
- BOTOX® Cosmetic Prescribing Information, July
2020.
- Dysport® Prescribing Information, 2020.
- Xeomin® Prescribing Information, 2020.
- Jeuveau® Prescribing Information, 2020.
- Data on File. AbbVie. FDA Product Approval Information,
2019.
- Data on file, Allergan; Facial Injectable MD Landscape Study,
April 2018.
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SOURCE AbbVie