Multiyear Agreement Makes Allergan Aesthetics
the Preferred Aesthetics and Rewards Partner of the new World-Class
Resort
**For approved photos, click here **
Resorts World Las Vegas and Concerts West / AEG Presents have
entered into a first-of-its-kind agreement with Allergan
Aesthetics, an AbbVie company (NYSE: ABBV), to become the preferred
aesthetics and rewards partner for Resorts World Las Vegas. As part
of the multiyear agreement brokered by AEG Global Partnerships and
Resorts World Las Vegas, Allergan Aesthetics will have exclusive
branding rights to the property’s 66th floor lounge, now known as
Allē Lounge on 66, and Resorts World Theatre’s VIP meet-and-greet
space, Allē Backstage. This is the first official partnership with
entitlement of this kind at Resorts World Las Vegas which opened in
June 2021. This agreement represents Allergan Aesthetics’
first-ever branding of a specific area at a major resort and live
entertainment venue.
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the full release here:
https://www.businesswire.com/news/home/20220404005756/en/
Allē Backstage's Allē Lounge on 66 at Las
Vegas' Resorts World Theatre (Photo: Business Wire)
"Allergan Aesthetics’ consumer loyalty program, Allē, is
disrupting the aesthetics space by offering the most robust rewards
program in the industry," said Heidi Shurtz, Associate Vice
President, Integrated Marketing and Promotions, Allergan
Aesthetics. "With partnerships like this we are truly creating
consumer engagement in a way that has never been done before within
aesthetics. We plan to continue to pursue meaningful partnerships
like this for the benefit of our loyal consumers."
The newly named Allē Lounge on 66 will provide Allergan
Aesthetics the ability to introduce millions of annual visitors to
its portfolio of products and treatments. Located on the 66th floor
of Las Vegas’ newest resort, Allē Lounge on 66 offers guests an
impressive meeting space to connect and relax in a luxe setting.
Allē is curating unique consumer experiences, engaging guests with
brand-tailored, on-site activations and promotions at the Lounge
that offers guests sweeping views of the famed Las Vegas Strip.
“Allergan Aesthetics is an ideal partner for Resorts World Las
Vegas as the company continues to break barriers in its industry
and also shares our vision of bringing new and exciting experiences
to our guests,” said Scott Sibella, President of Resorts World Las
Vegas. “This first-of-its-kind partnership will allow us to
leverage our common audiences and create synergies that will take
our brands to the next level.”
With Allē Backstage, located inside Resorts World Theatre,
Allergan Aesthetics solidifies its position as a category leader,
not only across Las Vegas, but also amongst some of the most
passionate live music and entertainment fans who will be visiting
from around the world each year. With Allē Backstage, Allergan
Aesthetics will engage select premium fans, headlining artists and
VIP guests through various activations throughout the space.
“We are proud to welcome Allergan Aesthetics, an internationally
renowned category leader as our newest partner,” said John Nelson,
Senior Vice President of AEG Presents Las Vegas. “Their commitment
to excellence matches ours and together, we look forward to adding
to the guest experience at Resorts World Las Vegas while bringing
world-class live entertainment and enhanced fan experiences to
visitors of our state-of-the-art theatre.”
“Resorts World Las Vegas has quickly become one of the most
exciting destinations on the Las Vegas Strip and we’re thrilled to
have Allergan Aesthetics by our side as we continue to bring this
incredible venue to life,” said Erin Zinser, Vice President of AEG
Global Partnerships. “AEG has a very successful and long-standing
relationship with Allergan Aesthetics, so we knew this partnership
would be a natural fit from the start. We look forward to
collaborating on innovative new fan experiences and growing live
entertainment in Las Vegas together for years to come.”
ABOUT ALLERGAN AESTHETICS
At Allergan Aesthetics, an AbbVie company, we develop,
manufacture, and market a portfolio of leading aesthetics brands
and products. Our aesthetics portfolio includes facial injectables,
body contouring, plastics, skin care, and more. Our goal is to
consistently provide our customers with innovation, education,
exceptional service, and a commitment to excellence, all with a
personal touch. For more information, visit
www.AllerganAesthetics.com.
ABOUT Allē℠
Allē℠ is the next generation of Allergan Aesthetics’ loyalty
rewards program, Brilliant Distinctions®. With Allē, consumers
unlock access to curated content, exclusive offers, and
personalized rewards for the Allergan Aesthetics™ leading portfolio
of products that can be redeemed at their provider’s office.
ABOUT RESORTS WORLD LAS VEGAS
Resorts World Las Vegas was developed by Genting Berhad, a
publicly traded Malaysian corporation registered with the Nevada
Gaming Commission. The company has affiliated operations in the
Americas, Malaysia, Singapore, the United Kingdom and the Bahamas.
In partnership with Hilton, Resorts World Las Vegas integrates
three of Hilton’s premium brands into its resort campus, including
Las Vegas Hilton, the resort’s full-service brand; Conrad Las
Vegas, Hilton’s lifestyle luxury brand; and LXR, Hilton’s network
of independent luxury properties, which operates as Crockfords Las
Vegas, Genting’s internationally renowned ultra-luxury brand.
Resorts World Las Vegas features 3,506 guest rooms and suites, an
innovative, next-generation gaming floor, world-class food and
beverage options, a 5,000-capacity theatre, distinct nightlife
venues, a curated retail collection of designer and boutique shops
and more. The integrated resort weaves time-honored traditions of
the international Resorts World brand into the fabric of Las Vegas,
introducing a bold, fresh take on hospitality to the city with
stunning design, progressive technology and world-class guest
service. Resorts World Las Vegas is Sharecare Health Security
VERIFIED™ with Forbes Travel Guide, a verification that ensures the
resort has appropriate health safety procedures in place. For more
information, visit rwlasvegas.com or find us on Facebook, LinkedIn,
Twitter and Instagram.
ABOUT AEG PRESENTS
Combining the power of the live event with a focus on true
artist development, AEG Presents is a world leader in the music and
entertainment industries. Operating across four continents, the
company has an unparalleled commitment to artistry, creativity, and
community. Its tentpole festivals and multi-day music events —
which include the iconic Coachella Valley Music & Arts Festival
and the legendary New Orleans Jazz & Heritage Festival
alongside British Summer Time at Hyde Park, Stagecoach, Hangout
Festival, Electric Forest, and Firefly — continue to set the bar
for the live music experience. AEG Presents promotes global tours
for artists such as The Rolling Stones, Ed Sheeran, Elton John,
Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul
McCartney, and Katy Perry, in addition to — through its network of
clubs, theatres, arenas, stadiums and renowned partner brands such
as Goldenvoice, Messina Touring Group, Concerts West, The Bowery
Presents, PromoWest Productions, Marshall Arts, Madison House
Presents, and Zero Mile Presents — creating and developing an
unmatched infrastructure for artist development and audience reach.
More information can be found at www.aegpresents.com or find us on
Facebook, Twitter and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220404005756/en/
Media Contacts: Alison Brod
Marketing + Communications (for Resorts World Las Vegas) Emily
Kjesbo, Emilyk@abmc-us.com
AEG Michael Roth, MRoth@AEGWorldwide.com
BECK Media & Marketing (for AEG Global Partnerships) Shannon
Donnelly, Shannon.Donnelly@BECKMedia.com
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