Nike Sets Business Targets To Achieve Ambitious Corporate Responsibility Goals
May 31 2007 - 8:00AM
PR Newswire (US)
Company more deeply integrates corporate responsibility into
long-term growth and innovation business strategies BEAVERTON,
Ore., May 31 /PRNewswire-FirstCall/ -- With the release of its
fiscal 2005 and 2006 Corporate Responsibility Report today, NIKE,
Inc. announces a series of business targets for 2011 that more
deeply integrate corporate responsibility goals into the company's
long-term growth and innovation business strategies. The targets
set benchmarks to improve labor conditions in contract factories,
create a climate neutral company, drive sustainable product design
and innovation, and unleash potential by giving youth greater
access to the benefits of sport. (Photo:
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO ) "We see
corporate responsibility as a catalyst for growth and innovation"
said Mark Parker, Nike, Inc.'s President and CEO. "It is an
integral part of how we can use the power of our brand, the energy
and passion of our people, and the scale of our business to create
meaningful change." The corporate responsibility business targets
set by Nike include: -- Improve labor conditions by eliminating
excessive overtime in Nike brand contract factories by 2011.
Excessive overtime is one of the most serious ongoing labor
compliance issues the company and the industry face. Nike's
priority continues to be improving conditions for the almost
800,000 contract factory workers who make the company's products.
-- Make all Nike brand facilities, retail and business travel
climate neutral by 2011. Nike has exceeded its reduction targets
for CO2 emissions over the last two years through the World
Wildlife Fund's Climate Savers program. The company also eliminated
fluorinated gases (F-gases) across all Nike brand products
following 14 years of research and development in the company's
Nike Air cushioning system. -- Design all Nike brand footwear (more
than 225 million pairs per year) to meet baseline targets by 2011
for waste reduction in product design and packaging, elimination of
volatile organic compounds and increased use of environmentally
preferred materials. All Nike brand apparel is targeted to meet
baseline standards by 2015, and equipment by 2020. Nike is
designing sustainable innovation solutions into its products that
the company anticipates will create benefits throughout its supply
chain and support achievement of its targets. -- Invest in
community-based initiatives that use the power of sport to unleash
potential and improve the lives of youth. Over the past two years,
Nike has invested $100 million in community-based sport
initiatives. The company is targeting a minimum investment of $315
million through 2011. In addition to setting business targets, Nike
continues its commitment to supply chain transparency by updating
public disclosure of the more than 700 contract factories worldwide
producing Nike product. In 2005, Nike was the first company in its
industry to disclose its factory base to encourage industry
transparency and collaboration. For the first time, Nike also has
posted on http://www.nikeresponsibility.com/ the company's contract
factory auditing tools. The tools help to provide further
transparency and insight into how the company evaluates and
monitors its contract factories for compliance with company
standards. Nike's corporate responsibility report, available online
at http://www.nikeresponsibility.com/, provides greater detail on
these and other business targets. The report also provides a
comprehensive review of the company's corporate responsibility
efforts for fiscal years 2005 and 2006, as well as forward-looking
strategies. This is the company's third public corporate
responsibility report. The FY05-06 reporting period covers a
critical time during which Nike underwent a significant evolution
in how the company frames, defines and approaches corporate
responsibility. For more information, visit
http://www.nikeresponsibility.com/. NIKE, Inc. based near
Beaverton, Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; NIKE Bauer Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan, a leading designer and
marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic
footwear and apparel for the value retail channel.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/ DATASOURCE: NIKE, Inc. CONTACT: Nike
World Headquarters, Erin Dobson, +1-503-671-2682, or Jill Zanger,
+1-503-532-3016; Nike EMEA (Europe, Middle East and Africa), Astrid
Balsink, +31-35-626-6848 Web site: http://www.nikebiz.com/
Copyright