New Independent Survey Reports Salesforce.com Nonprofit Customers Are Achieving Their Social Missions With Cloud Computing
February 26 2009 - 8:00AM
PR Newswire (US)
Nonprofits using Salesforce CRM have achieved a 25% increase in
fundraising success and a 23% increase in donors SAN FRANCISCO,
Feb. 26 /PRNewswire/ -- The Salesforce.com Foundation, the global
leader in integrating philanthropy and business, today announced
the results of its biannual customer satisfaction survey of nearly
300 nonprofit customers conducted by independent research firm
MarketTools, Inc. in December 2008. The survey reports that
nonprofits are averaging a 25 percent increase in fundraising,
sponsorship, and other constituent acquisition efforts using
donated and discounted licenses of Salesforce CRM. The survey also
reports that nonprofits are experiencing on average a 24 percent
increase in donor lead volumes; a 23 percent increase in donor lead
conversations; and a 19 percent increase in donor retention. "In
today's challenging environment, it's a clear advantage for
nonprofits to have access to the same cutting-edge resources as
private enterprises to run their operations," said Suzanne
DiBianca, executive director of the Salesforce.com Foundation. "Our
nonprofit customers are seeing great results by running their
operations in salesforce.com's cloud, which enables them to focus
on their social missions rather than on technology. We applaud the
nonprofit community's successes and thank them for their loyalty."
The nonprofits surveyed are averaging an 89 percent return on their
Salesforce CRM investment in just six months. The survey also
demonstrates that incredible loyalty of the nonprofit community to
the Salesforce CRM service: 96 percent of nonprofits surveyed would
recommend Salesforce CRM to a colleague. In fact, 84 percent
already have. "Salesforce CRM enables us to be more efficient in
managing many aspects of our operation, from contacts and relations
management, to tracking and maintaining donor relationships, to
managing all correspondence, tasks and events," said Gayle King,
Executive Director, Metro Atlanta Neurosurgery Foundation. "Without
the burden of installing and maintaining software, we're able to
focus on our core mission to advance healthcare resources for
people living in rural communities in developing nations." In
addition, nonprofits report achieving the following measurable
impacts with Salesforce CRM: -- 39% Increase in staff productivity
in serving constituents -- 28% Increase in fundraising productivity
and earned income initiatives -- 25% Increase in constituent
satisfaction including donors, advisory boards, volunteers and
clients -- 22% Decrease in constituent service/support costs The
top attributes of the Salesforce CRM service that nonprofits
identified were its reliability and consistency; the breadth and
depth of the CRM features; and the ease of use, system
administration and speed of the service. About CustomerSat, Inc.
CustomerSat, acquired by MarketTools, Inc. in 2008, is the leading
provider of real-time enterprise feedback management systems. With
solutions designed to capture data from a variety of "touch
points," CustomerSat helps clients pinpoint actions and prioritize
efforts to help optimize business performance and provides
executives across the management enterprise with customized reports
and analytics. About the Salesforce.com Foundation The
Salesforce.com Foundation is the global leader in integrating
philanthropy and business through its 1/1/1 integrated philanthropy
Model http://www.sharethemodel.org/. The 1/1/1 Model harnesses the
power of salesforce.com's people and technology through 1% Time, 1%
Equity and 1% Product to increase the effectiveness of nonprofits
in pursuing their social missions. Since the Foundation's inception
in 1999, employees have given more than 125,000 hours of their
time; more than 5,200 nonprofits in 60 countries are using donated
and discounted Salesforce CRM licenses as part of the Foundation's
1% Product Donation Program
http://www.salesforcefoundation.org/product; and numerous
organizations are benefiting from technology-related grants. For
more information on the Salesforce.com Foundation, please visit
http://www.salesforcefoundation.org/. DATASOURCE: The
Salesforce.com Foundation CONTACT: Erin O'Keeffe of salesforce.com,
+1-415-536-6150, Web Site: http://www.salesforcefoundation.org/
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