Innovative Zynga Cross-game Collaboration
Invites Players to Combine Their Love for Puzzles and Word Games
with Playful Competition and Camaraderie
Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive
entertainment, announced that players will be able to enjoy a
collaboration campaign between its beloved Harry Potter: Puzzles
& Spells and Words With Friends 2 flagship games, the first
such endeavor between the two titles. As part of the collaboration,
Words With Friends 2 is featuring ‘Magical’ as the Word Of The Day
on March 21, 2022.
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Both games have a strong connection to mischief. Magical
Mischief is front and center in Harry Potter: Puzzles & Spells,
and Words With Friends 2 players often use mischievous strategy in
gameplay, such as “besting” their opponent who just played a
lengthy word by playing a much shorter word – including
higher-scoring letters such as Z or X to get a more competitive
score.
The cross-game collaboration invites friendly mischief via
in-game posts that encourage Words With Friends 2 players to play a
sneaky word and then pick a silly sticker to tease their
opponent.
From March 21-28, 2022, players can participate in the
cross-game Mischief With Friends sweepstakes that allow users to
combine their love of word play with their magical puzzle skills
while getting the chance to win amazing prizes, including exclusive
merchandise. For details on sweepstakes entry and participation,
players can visit zynga.social/MischiefWithFriendsSweeps.
The campaign also aligns with the Harry Potter: Puzzles &
Spells Mischief Season and the Magical Mischief event. Mischief
Season runs from March 1-31, during which players can earn Points
by completing various tasks in the game. By completing Puzzles
during weeks in March when the Magical Mischief event is active,
players will be able to send boxes that contain random Pranks to
players in rival Clubs, either helping or hurting their progress in
the spirit of friendly rivalry.
“It’s a pleasure to connect the players of Harry Potter: Puzzles
& Spells and Words With Friends 2, two prominent titles that
have captivated the hearts of our players while amassing a strong
fan following over time,” said Yaron Leyvand, Executive Vice
President, Games at Zynga. “This first-ever cross-collaboration
between these titles allows players to experience fun synergies
across their cherished games while enjoying playful, lighthearted
mischief on their mobile devices.”
Launched in 2009, Words With Friends has grown from popular
mobile game to global pop culture sensation. Since then, the
franchise has expanded to new platforms like Facebook Messenger,
launched a hit sequel with Words With Friends 2 and brought
innovative new ways to play to people around the world. The
franchise’s success through this more than decade-long journey has
been powered by player connections made through quick and clever
wordplay that has become a touchstone in fans’ lives.
Words With Friends 2 is playable on iOS and Android devices
worldwide, as well as on Facebook. For more information and to
connect with other fans, follow us on Facebook, Instagram and
Twitter, and visit the game’s website at
www.wordswithfriends.com.
In Harry Potter: Puzzles & Spells, players enter a Match-3
adventure brimming with the spells, humour, colour and characters
of the Harry Potter series. Featuring the soundtrack and voiceover
recordings from the original Harry Potter films, fans follow an
authentic, mobile retelling of Harry’s journey through the
wizarding world. Earning spells and special boosts as they advance,
players solve Match-3 puzzles populated with hopping Chocolate
Frogs, fluttering Winged Keys, battling wizard chess pieces and
other unexpected obstacles and objects. In the spirit of
camaraderie and friendly competition at Hogwarts, players can join
or form clubs with other fans to socialise, collaborate on puzzle
strategies, share lives and vie for prizes in exclusive Club
Events.
Harry Potter: Puzzles & Spells is playable on iOS and
Android devices worldwide, as well as on Amazon Kindle and
Facebook. For more information and to connect with other fans,
follow us on Facebook, Instagram and Twitter, and visit the game’s
website at www.harrypotterpuzzlesandspells.com.
For supporting assets, click here
###
About Zynga Inc.
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games. With massive global
reach in more than 175 countries and regions, Zynga has a diverse
portfolio of popular game franchises that have been downloaded more
than four billion times on mobile including CSR Racing™, Empires
& Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry
Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge
Magic!™, Toon Blast™, Toy Blast™, Words With Friends™ and Zynga
Poker™. With Chartboost, a leading mobile advertising and
monetization platform, Zynga is an industry-leading next-generation
platform with the ability to optimize programmatic advertising and
yields at scale. Founded in 2007, Zynga is headquartered in
California with locations in North America, Europe and Asia. For
more information, visit www.zynga.com or follow Zynga on Twitter,
Instagram, Facebook or the Zynga blog.
About Warner Bros. Games
Warner Bros. Games is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the
interactive space across all platforms, including console,
handheld, mobile and PC-based gaming for both internal and
third-party game titles. Additional information about Warner Bros.
Games can be found at https://www.wbgames.com/.
About Portkey Games
Portkey Games, from Warner Bros. Games, is the games label
dedicated to creating new Wizarding World mobile and videogame
experiences that place the player at the center of their own
adventure, inspired by J.K. Rowling’s original stories. Portkey
Games offers players the opportunity to make their own narrative
choices and engage with the Wizarding World setting to create new
and unique experiences. The label was created to bring gamers and
fans new gaming experiences that allow them to delve into the magic
of the Wizarding World in immersive ways where they can define
their own Wizarding World story.
WIZARDING WORLD, HARRY POTTER Publishing Rights © J.K. Rowling.
HARRY POTTER: PUZZLES & SPELLS, PORTKEY GAMES, WIZARDING WORLD
and HARRY POTTER characters, names and related indicia © and ™
Warner Bros. Entertainment Inc. ™ Zynga Inc. All Rights
Reserved.
WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s22)
Forward-Looking
Statements
This press release contains forward-looking statements relating
to, among other things, game features and limited-time events in
both Words With Friends and Harry Potter: Puzzles & Spells as
well as the limited-time Mischief With Friends sweepstakes.
Forward-looking statements often include words such as “outlook,”
“projected,” “planned,” “intends,” “will,” “anticipate,” “believe,”
“target,” “expect,” and statements in the future tense are
generally forward-looking. The achievement or success of the
matters covered by such forward-looking statements involves
significant risks, uncertainties and assumptions. Undue reliance
should not be placed on such forward-looking statements, which are
based on information available to us on the date hereof. We assume
no obligation to update such statements. More information about
these risks, uncertainties, and assumptions is or will be described
in greater detail in our public filings with the Securities and
Exchange Commission (the “SEC”), copies of which may be obtained by
visiting our Investor Relations website at
http://investor.zynga.com or the SEC’s website at www.sec.gov.
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version on businesswire.com: https://www.businesswire.com/news/home/20220321005379/en/
Jenny Taylor jetaylor@zynga.com (310) 849-0648
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