BEIJING, July 5 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media ("XFMedia"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, announced that its Advertising Group has signed an exclusive partnership contract with House.china.cn, the real estate portal under China.com.cn, one of China's leading portal sites. China.com.cn provides a full range of information in Chinese, with versions in 10 other languages including English, French, Deutsch, Japanese, Korean, Spanish and Russian. Carrying timely real estate market information, its real estate portal, House.china.cn, attracts over 30,000 page views daily. Under the 5-year partnership contract, XFMedia will have the exclusive rights to sell advertising on House.china.cn and organize marketing events for advertisers across China. XFMedia will also provide House.china.cn with content consultation services such as the latest financial news and insightful market research studies. "I am delighted that we have been chosen by China.com.cn because of our proven capability in real estate advertising," Xinhua Finance Media CEO Ms Fredy Bush said. "The partnership represents a successful integration of XFMedia's production, advertising and events management capabilities." "We continue to pursue greater market share in the Internet advertising space, with particular attention to the real estate category given the continued rapid growth and strong prospects for that sector. XFMedia aims its services at high net worth individuals nationwide, and the exclusive partnership with China.com.cn will create good synergies for both sides," she added. Early this year, XFMedia's Advertising Group was also appointed to conduct ad sales for Sina.com's real estate section, and controls about 50% of the space in that section. XFMedia's Advertising Group designs, produces and places advertising with integrated campaigns that reach television, radio, newspapers, magazines, online and outdoor media in China. About Xinhua Finance Media Limited Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained. Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ . Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements. Among other things, expectations about the Chinese advertising and real estate markets and quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward- looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties are risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law. For more information: China Xinhua Finance Media Joy Tsang Tel: +86-21-6113-5999 Email: DATASOURCE: Xinhua Finance Media Limited CONTACT: Ms. Joy Tsang of XFMedia, +86-21-6113-5999, or web Site: http://www.xinhuafinancemedia.com/

Copyright